Susana Aparicio

My duties are related to ensure relevancy for both content and creativities of our online advertisers. I prepared search listing proposals based of the client’s Web sites. I am the SEM advisor of big Spanish accounts as eDreams, ebookers, Banesto, Deutsche Bank, etc. I help to diagnose their issues, providing expert support and identifying opportunities for their online business. I prepare optimizations and account analysis in order to improve their performance within Yahoo! and increase their ROI.

My job in the RTVE Press Cabinet Department involved writing press notices informing about TV programs and ranking audience as well as liaising with the main national newspapers. I also had the chance to participate in the broadcasting of the World Swimming Competition that took place in Barcelona that summer. My input involved interviewing the participants and event’s coordinators in order to write an informative report. In addition of all the duties described above, I was responsible for the RTVE dossier