Susanne Wöllecke

o Projektmanagement Vertrieb / IT Integrationen

o Carbon measurement, reduction and offset concepts o Fleet analysis & impact of environmentally friendly technologies o Analysis of user choice for sustainable mobility services

o Driving global alignment of marketing performance metrics o Delivering global marketing reviews with actionable insights for GEO and campaign management - Sales Pipeline Analysis and Marketing Contribution to Sales Pipeline - Marketing conversion rates, pipeline creation and velocity, return on marketing investment o Developing dashboard concepts for digital, channel & event marketing o Close cooperation with functional stakeholders incl. sales operations, finance

Building a data driven marketing organization and planning methodology: o Dashboard Design (Xcelsius, QlikView) & trainings o Development of predictive modelling SiriusDecisions award 2012). o Customized insights for marketing leaders, field & functional teams. Introducing a KPI & metric concept for field, channel and campaign marketing. o Standardizing quarterly marketing reviews and insights o Sales Pipeline Analysis o Marketing contribtion, conversion rates, return on marketing investment

o Planning, budgeting, communicating, executing and reviewing EMEA SMB campaigns o Cooperating with global functions to adapt campaign blueprints for EMEA audiences. o Managing external telemarketing as well as internal digital marketing execution.

o Quarterly Marketing Review concept incl. high level metrics tracking o Planning process review to support globalization of campaign development o Delivery of Marketing planbook on market tends & headroom analysis o Marketing finance liaison for budget management and team trainings o HR liaison for organization planning (title standardization, new hire trainings, awards) o Internal marketing communication and intranet rollout o EMEA input to global CRM roll-out project and campaign hierarchy review.

Area of responsibility: Russia, Poland, Czech Republic, Hungary, South Africa, Israel, United Arab Emirates

04/03 – 03/04 Sr. Manager Commercial Markets (RU, PL, CZ, HU, ZA, ISR UAE) o Budget & HR responsibility Marketing & PR o Planning, execution for launches, campaigns, channel marketing, events, tradeshows and direct mail. o EMEA level website and collateral localisation strategy. 03/99 – 03/03 Marketing Manager Eastern Europe (RU, PL, CZ, HU) o Supporting Sales management o Marketing & PR o Hiring and managing direct reports o Eastern Europe website strategy and implementation.

o Sales support, liaison with legal and partner marketing support

o Supporting a multi-national sales team with sales admin & travel management

o Market Research Poland and various advertising projects Russia.