Susanne Wöllecke

Employee, IT Integrations / Mobility & Travel Services, ClimatePartner

München, Germany




Professional experience for Susanne Wöllecke

  • Current , since Feb 2020

    IT Integrations / Mobility & Travel Services


    o Projektmanagement Vertrieb / IT Integrationen

  • 8 months, Jun 2019 - Jan 2020

    Sustainability Management / BI Team

    FREE NOW (ehemals mytaxi)

    o Carbon measurement, reduction and offset concepts o Fleet analysis & impact of environmentally friendly technologies o Analysis of user choice for sustainable mobility services

  • 1 year and 8 months, Nov 2015 - Jun 2017

    Sr. Manager Business Analysis, Global Marketing Operations

    Symantec Deutschland GmbH

    o Driving global alignment of marketing performance metrics o Delivering global marketing reviews with actionable insights for GEO and campaign management - Sales Pipeline Analysis and Marketing Contribution to Sales Pipeline - Marketing conversion rates, pipeline creation and velocity, return on marketing investment o Developing dashboard concepts for digital, channel & event marketing o Close cooperation with functional stakeholders incl. sales operations, finance

  • 6 years and 7 months, Apr 2009 - Oct 2015

    Sr. Manager Business Analysis, EMEA Marketing Planning & Strategy

    Symantec Deutschland GmbH

    Building a data driven marketing organization and planning methodology: o Dashboard Design (Xcelsius, QlikView) & trainings o Development of predictive modelling SiriusDecisions award 2012). o Customized insights for marketing leaders, field & functional teams. Introducing a KPI & metric concept for field, channel and campaign marketing. o Standardizing quarterly marketing reviews and insights o Sales Pipeline Analysis o Marketing contribtion, conversion rates, return on marketing investment

  • 11 months, Apr 2008 - Feb 2009

    Sr. Manager, EMEA SMB Campaigns Manager, EMEA Enterprise Marketing

    Symantec Deutschland GmbH

    o Planning, budgeting, communicating, executing and reviewing EMEA SMB campaigns o Cooperating with global functions to adapt campaign blueprints for EMEA audiences. o Managing external telemarketing as well as internal digital marketing execution.

  • 4 years, Apr 2004 - Mar 2008

    Sr. Manager, Marketing Operations, EMEA Enterprise Marketing

    Symantec Deutschland GmbH

    o Quarterly Marketing Review concept incl. high level metrics tracking o Planning process review to support globalization of campaign development o Delivery of Marketing planbook on market tends & headroom analysis o Marketing finance liaison for budget management and team trainings o HR liaison for organization planning (title standardization, new hire trainings, awards) o Internal marketing communication and intranet rollout o EMEA input to global CRM roll-out project and campaign hierarchy review.

  • 1 year, Apr 2003 - Mar 2004

    Sr. Manager Commercial Market Marketing

    Symantec Deutschland GmbH

    Area of responsibility: Russia, Poland, Czech Republic, Hungary, South Africa, Israel, United Arab Emirates

  • 5 years and 1 month, Mar 1999 - Mar 2004

    Marketing Manager Eastern Europe / Commercial Markets

    Symantec Deutschland GmbH

    04/03 – 03/04 Sr. Manager Commercial Markets (RU, PL, CZ, HU, ZA, ISR UAE) o Budget & HR responsibility Marketing & PR o Planning, execution for launches, campaigns, channel marketing, events, tradeshows and direct mail. o EMEA level website and collateral localisation strategy. 03/99 – 03/03 Marketing Manager Eastern Europe (RU, PL, CZ, HU) o Supporting Sales management o Marketing & PR o Hiring and managing direct reports o Eastern Europe website strategy and implementation.

  • 8 months, Jul 1998 - Feb 1999

    Marketing Specialist Eastern Europe

    Symantec Deutschland GmbH

  • 6 months, Jan 1998 - Jun 1998

    Sales Coordinator South Eastern Europe

    Informix Software

    o Sales support, liaison with legal and partner marketing support

  • 1 year and 5 months, Aug 1996 - Dec 1997

    Team Assistant Channel Sales Eastern Europe

    Informix Software

    o Supporting a multi-national sales team with sales admin & travel management

  • 6 months, Feb 1996 - Jul 1996

    B2C Marketing Eastern Europe

    Holsten-Brauerei AG

    o Market Research Poland and various advertising projects Russia.

Educational background for Susanne Wöllecke

  • Current , since Jan 2018

    Sustainability Management MBA

    Leuphana Universtität Lüneburg

  • 6 months, Jul 2017 - Dec 2017

    CSR Manager Fortbildung

    Fundraising Akademie

  • 1989 - 1996

    Slawistik und Geschichte

    Universität Hamburg


  • German

    First language

  • English


  • Russian


  • French


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