Sven Liebold

• Coordinate, conduct, evaluate product tests and competitor product benchmarks in cooperation with internal stake holders (Marketing, Development, Design and the Sports Research Lab); • Analyze consumer behaviors, needs and consumers’ quality perception to decide on product marketability; • Write statistics, scientific test reports and build/maintain a network of high level athletes around the world; Project work: • Optimize business processes for adidas Group sourcing

• Assist in coordinating, conducting, evaluating product tests and competitor product benchmarks; • Oversee and coordinate on time test sample shipment/arrival

Check user reviews for authenticity and legal innocuousness and release them for public access on corporate website.

• Competitor observation (independent aftermarket and original equipment manufacturers); • Support preparation, execution and controlling of sales campaigns for 350 retail locations; • Process price inquiries, manage price claims and administrate retail prices in SAP; Project work: • Plan and realize an internal shop for MAN merchandise and help to define MAN merchandise range; • Support implementing a new and uniform price labeling system for MAN own retail locations

• Process order inquiries, order placements in SAP and coordinate order deadlines with customers/egineers; Project work: • Create and administrate a platform for monitoring order deadlines

• Support planning/managing the sales team for GER, A and SUI; • Support reporting and information management and create competitor analyses; Project work: • Create new (sales figures based) reporting templates to improve reporting and planning processes; • Support evaluating adidas' presence on BRIGHT fair (performance measurement)

• Support planning, organizing and executing "own-events" (e.g. concerts); • Represent company on external/sponsored events for promotion purposes