Szu-Han Tsao

-In charge of online marketing campaigns including social media for interim Group, and SimpliOffice -Developing and implementing digital customer acquisition on Facebook and LinkedIn -Conceiving, planning, executing, analysing and optimising Facebook, LinkedIn and Instagram marketing campaigns including video ads -Conduct website analysis with Google Analytics and social media analysis with Hootsuite, Facebook Ads Manager and LinkedIn Campaign Manager.

o In charge of Chinese market development and online marketing campaigns o Managed customer relationship in China (Chinese), Illustration (AI), animation (German, English) o Animated video production, including script writing (Chinese), sound track

o Managing two Facebook fans club (Biotherm and Biotherm Homme) and related digital campaign o In charge of CRM function for four month o Meeting arrangement, trade presentation, key claim brainstorming and counter event, PLV consolidation o Managed two Facebook fans club (Biotherm and Biotherm Homme) and related digital campaign with average engagement rate above 14%. Best post reach is 813K and 5.1K Likes. Recruited more than 9000 fans in 5 month for Biotherm fans page.

o Conducted competitive analysis and positioning for Yunlin orange and located market segmentation o Built brand image by establishing promotion platform, received media exposure from (United Daily News, Ctitiv, China Times, PTS News, FTV News), and initiated a PR event crowded by 200 journalists, students and potential buyers, finally sold out 100,000 box of oranges o Sketched out selective orange gift box pricing, boosted sales from 210,000 to 410,000

o Conducted a market research plan for metal hardware industry in Taiwan. o Interviewed and collected data from over 50 metal hardware shops in Taipei, Kaohsiung and Taichung o Successfully finished the market research report with solid data from Taiwanese market and acquired an insight of reseller and supplier relationship of the local market

o Audited and analyzed financial reports, proposed to revise the risk monitor / control scheme of trade volume between foreign financial institutions including Morgan Stanley, Goldman Sachs, Standard Chartered o Verified foreign financial reports, categorized and documented transaction invoices, legal memos

marketing management, marketing research, consumer behavior, business valuation,Financial management, financial statement analysis, case study in financial management, financial market and institution, investments, futures and options,