Deborah Kutsch

Former assignments: Baby Care, Feminine Care , Rapid Diagnostics • Category specialist for feminine hygiene & rapid diagnostics • Account management • Market and sales analyses • Shelf and feature volume planning • Budget management and sales forecasting • Creation of customer specific product launch plans • Support of internal communication across DACH Junior Key Account Manager Fabric & Home Care AT

• Monitored price elasticity for different brands and customers • Analyzed sales figures and offered alternative plans of action • Created year-over-year sales reports • Prepared key account management workshops • Updated and interpreted Nielsen figures • Evaluated sales campaigns • Managed inventory lists and identified listing opportunities • Maintained and updated campaign masterplans and scorecards

- promotions in different cities around Germany

Project about Culinary Tourism in Austria - coordination of thesis writers - planning and evaluation of qualitative and quantitative market research - design of a digital landscape with culinary products, events and attractions - writing an official end-report, presentation and publications Link: www.kostbaresoesterreich.at

- Managed and controlled all social media activities - Extended Social Media efforts for the use as a local marketing tool - Created POS data bases - Planned and analyzed internal and external market research activities (focus groups) - Optimized processed for local marketing

- Managed pan European data capture reporting - Managed a customer survey for the Spanish market - Managed a best practice sharing project and deep dives for several markets - Mapped customer journeys for different markets - Deployed weekly campaigns using country specific software

- Planned and realized marketing projects - Wrote storylines for commercials - Coordinated Site Inspections - Monitored financial transfer and project status

Key Account Management Domestic and International Sales Corporate Social Responsibility Integrated Marketing Communications Consumer Behaviour Leadership & HR

Marketing Psychology Crisis Communications Corporate & Global Communications Accounting Controlling Strategic Marketing Negotiations Law Broadcast Management