Tajana Kasper

Strengthening the IBM brand strategy in EMEA (Europe, Middle-East & Africa), with a focus on physical brand experience through logo merchandise: * Educating marketing and communications teams, suppliers, agencies and procurement * Approving and recommending products and branding to best represent the IBM brand * Developing the IBM collection

* Manage and improve sales management & controlling tools (roadmapping) * Responsibility for delivering weekly sales reporting and analysis * Managing 16 experts in reporting, tools and analysis * Consolidating and standardizing the work across the team * Outsourcing standardizable work to lower cost centers of excellence * Defining next career steps for my employees

Global responsibility for a change management project to connect marketing, sales and fulfillment processes and deliver valuable insight for senior sales management: * Identifying key stakeholders across functions and motivating them to take ownership * Analyzing reasons for limited success of original project rollout * Defining and executing project plan to fix the issues * Reaching consensus across all functions and senior management levels on the future of the project

Responsibility for sales processes & tools (Opportunity Management, CRM) in Global Business Services in EMEA (Europe, Middle-East & Africa)

Managed creation and coordination of complex consulting and IT services bids & proposals

Certified MicroStrategy expert Working on CRM or Business Intelligence projects for companies like Infineon and Lidl

Various national and international roles in the Call Center and Direct Marketing organization of IBM

Administration

Various internships

Information Technology / Wirtschaftsinformatik