Talya Yavuz

Basic

Abschluss: Master of Science, New York University

Berlin, Germany

Skills

Digital Marketing
Marketing Analytics
Social Media Marketing
Online Marketing
Google Adwords
Google Analytics
Facebook Marketing
E-Mail marketing
Retargeting
Criteo
Salesforce CRM
CMS
Mailchimp
Internet Marketing
Marketing
Advertising and Marketing Communication
Digital Advertising
Branding
Consumer Behavior
Product and Distribution Management
Communication
Self Management
International Management
Business Plan

Timeline

Professional experience for Talya Yavuz

  • 1 year, Mar 2017 - Feb 2018

    Head of Marketing

    Bidsquare (Tech Start-Up)

    -Email Marketing: Managed all email campaigns and continuously tested subject lines, designs and CTAs to increase open rate -SEM: Researched and optimized keywords for Adwords campaigns and tested ad copy & landing pages -Social Media Marketing: Managed FB ads and set up distinct paid/organic UTM tracking -Marketing Analytics: Developed marketing scorecard with key metrics summarizing site performance across all channels (Google Analytics) -> used insights to drive and optimize user acquisition/retention

  • 1 year and 8 months, Aug 2015 - Mar 2017

    Digital Marketing /Social Media Specialist

    New York University

    -Developed a digital marketing strategy with focus on social media and its integration with other marketing channels -Analyzed web traffic/behavior and optimize website and campaigns accordingly -Autonomously managed all Social Media accounts -Increased organic FB post reach by 237% (y/y) -Organically increased Twitter engagement rate by 20% (y/y) -Supported generation of a 25% increase in leads (y/y) -Initiated and independently built tracking framework with Google Analytics

  • 7 months, Feb 2015 - Aug 2015

    Account Manager

    KKLD* GmbH

    Clients: Bayer Pharma, Panasonic -Planned, coordinated and implemented cross-channel campaigns integrating online with offline (OOH, print, website, online/display, POS) -Increased new website visitors and brand awareness for duration of campaign -Optimized website and added elements that highly improved user experience -Managed the development of Panasonic email newsletters and Learn More webpages to increase ecommerce sales -Created quarterly budget forecast and monthly accrual status

  • 1 year and 6 months, Sep 2013 - Feb 2015

    Junior Account Manger

    Scholz & Friends Berlin GmbH

    -Clients: Deutsche Bank (Global Corporate Campaign and Recruiting Campaign for apprentices, The Boston Consulting Group, Tchibo, Berliner Philharmonie - Planned and coordinated the implementation of Deutsche Bank's international corporate campaign - Supervised the development of print, OOH and display ads in cooperation with art directors, clients and media agencies - Negotiated budget with clients and re allocated budget to increase marketing efficiency

  • 6 months, Mar 2013 - Aug 2013

    Account Management Intern

    Scholz & Friends Berlin GmbH

    - Supervised the production of new print motifs and advertising material and ensured CD/CI conformity - Assisted in the development of a new marketing communication concept and strategy for a new campaign - Project Management (Prepared briefings and managed process between art directors, production, art buying and media department) - Set up timings, resource plans and quality management

  • 6 months, Feb 2011 - Jul 2011

    Strategieentwicklung Schienenpersonenverkehr Praktikantin

    Deutsche Bahn AG

    • Analysis of new business opportunities to increase market share in UK • Assisting the development of the mobility concept Touch&Travel • Analysis of market information and target markets • Translation of executive documents (German – English) • Thanks to my performance I was recommended to the admission in the Trainee Program “DB Talents”

  • 3 months, Apr 2010 - Jun 2010

    Marketing Praktikantin

    Mrs.Sporty GmbH

    • Development and implementation of marketing events (Mrs.Sporty Cook-Book) • Market research and competitor analysis

  • 3 months, Dec 2008 - Feb 2009

    Marketing Praktikantin

    L.I.M. Entertainment GmbH

    • Online marketing (SEO, display, affiliate) • Conception and creation of new marketing entertainment concepts • Customer relationship management

Educational background for Talya Yavuz

  • 1 year and 10 months, Aug 2015 - May 2017

    Integrated Marketing (Digital Marketing & Marketing Analytics)

    New York University

    Fulbright Scholarship - 3.9 GPA (out of 4.0) Courses: Digital Marketing, Web Analytics, Social Media Marketing, Mobile Marketing, Search Marketing, Business Analytics, E-Commerce, Finance in Marketing Master Thesis: Business Plan for a non-existent innovative affiliate marketing video platform

  • 6 months, Feb 2012 - Jul 2012

    Strategy

    Ecole Supérieur de Commerce Extérieur Paris (ESCE)

    Strategic Management, Entrepreneurship / Business Plan, International Trade, Communication, Purchasing Management, International Contract Negotiation, Business French,

  • 8 months, Jun 2011 - Jan 2012

    Marketing Kommunikation

    CUNY Baruch College Zicklin School of Business New York City

    Internet Marketing, Advertising and Marketing Communication (IMC-Inegrated Marketing Communications), Branding, Digital Advertising, Consumer Behavior

  • 4 years and 1 month, Apr 2009 - Apr 2013

    International Business Management (Major in Marketing)

    HWR Berlin School of Economics and Law

    Final Grade: 1.5 (out of 1.0) Courses: -Marketing -Product and Distribution Management -International Management -Management Accounting and Controlling Bachelor Thesis: Myth of the Ethical Consumer: Literature Review of the Reasons for the Intention-Behavior Gap and Empirical Test

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

  • Turkish

    Intermediate

  • Spanish

    Basic

Wants

Digital Marketing
Online Marketing
Internet Marketing
Marketing Analytics
Strategic Marketing
Marketing
Strategy
Marketing Communication
Brand Management

Interests

Traveling
Bikram yoga
Marketing Blogs
Spiritual Books
TED Talks
Korean Medicine

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