Talya Yavuz


Abschluss: Master of Science, New York University

Berlin, Germany


Digital Marketing
Marketing Analytics
Social Media Marketing
Online Marketing
Google Adwords
Google Analytics
Facebook Marketing
E-Mail marketing
Salesforce CRM
Internet Marketing
Advertising and Marketing Communication
Digital Advertising
Consumer Behavior
Product and Distribution Management
Self Management
International Management
Business Plan


Professional experience for Talya Yavuz

  • 1 year, Mar 2017 - Feb 2018

    Head of Marketing

    Bidsquare (Tech Start-Up)

    -Email Marketing: Managed all email campaigns and continuously tested subject lines, designs and CTAs to increase open rate -SEM: Researched and optimized keywords for Adwords campaigns and tested ad copy & landing pages -Social Media Marketing: Managed FB ads and set up distinct paid/organic UTM tracking -Marketing Analytics: Developed marketing scorecard with key metrics summarizing site performance across all channels (Google Analytics) -> used insights to drive and optimize user acquisition/retention

  • 1 year and 8 months, Aug 2015 - Mar 2017

    Digital Marketing /Social Media Specialist

    New York University

    -Developed a digital marketing strategy with focus on social media and its integration with other marketing channels -Analyzed web traffic/behavior and optimize website and campaigns accordingly -Autonomously managed all Social Media accounts -Increased organic FB post reach by 237% (y/y) -Organically increased Twitter engagement rate by 20% (y/y) -Supported generation of a 25% increase in leads (y/y) -Initiated and independently built tracking framework with Google Analytics

  • 7 months, Feb 2015 - Aug 2015

    Account Manager

    KKLD* GmbH

    Clients: Bayer Pharma, Panasonic -Planned, coordinated and implemented cross-channel campaigns integrating online with offline (OOH, print, website, online/display, POS) -Increased new website visitors and brand awareness for duration of campaign -Optimized website and added elements that highly improved user experience -Managed the development of Panasonic email newsletters and Learn More webpages to increase ecommerce sales -Created quarterly budget forecast and monthly accrual status

  • 1 year and 6 months, Sep 2013 - Feb 2015

    Junior Account Manger

    Scholz & Friends Berlin GmbH

    -Clients: Deutsche Bank (Global Corporate Campaign and Recruiting Campaign for apprentices, The Boston Consulting Group, Tchibo, Berliner Philharmonie - Planned and coordinated the implementation of Deutsche Bank's international corporate campaign - Supervised the development of print, OOH and display ads in cooperation with art directors, clients and media agencies - Negotiated budget with clients and re allocated budget to increase marketing efficiency

  • 6 months, Mar 2013 - Aug 2013

    Account Management Intern

    Scholz & Friends Berlin GmbH

    - Supervised the production of new print motifs and advertising material and ensured CD/CI conformity - Assisted in the development of a new marketing communication concept and strategy for a new campaign - Project Management (Prepared briefings and managed process between art directors, production, art buying and media department) - Set up timings, resource plans and quality management

  • 6 months, Feb 2011 - Jul 2011

    Strategieentwicklung Schienenpersonenverkehr Praktikantin

    Deutsche Bahn AG

    • Analysis of new business opportunities to increase market share in UK • Assisting the development of the mobility concept Touch&Travel • Analysis of market information and target markets • Translation of executive documents (German – English) • Thanks to my performance I was recommended to the admission in the Trainee Program “DB Talents”

  • 3 months, Apr 2010 - Jun 2010

    Marketing Praktikantin

    Mrs.Sporty GmbH

    • Development and implementation of marketing events (Mrs.Sporty Cook-Book) • Market research and competitor analysis

  • 3 months, Dec 2008 - Feb 2009

    Marketing Praktikantin

    L.I.M. Entertainment GmbH

    • Online marketing (SEO, display, affiliate) • Conception and creation of new marketing entertainment concepts • Customer relationship management

Educational background for Talya Yavuz

  • 1 year and 10 months, Aug 2015 - May 2017

    Integrated Marketing (Digital Marketing & Marketing Analytics)

    New York University

    Fulbright Scholarship - 3.9 GPA (out of 4.0) Courses: Digital Marketing, Web Analytics, Social Media Marketing, Mobile Marketing, Search Marketing, Business Analytics, E-Commerce, Finance in Marketing Master Thesis: Business Plan for a non-existent innovative affiliate marketing video platform

  • 6 months, Feb 2012 - Jul 2012


    Ecole Supérieur de Commerce Extérieur Paris (ESCE)

    Strategic Management, Entrepreneurship / Business Plan, International Trade, Communication, Purchasing Management, International Contract Negotiation, Business French,

  • 8 months, Jun 2011 - Jan 2012

    Marketing Kommunikation

    CUNY Baruch College Zicklin School of Business New York City

    Internet Marketing, Advertising and Marketing Communication (IMC-Inegrated Marketing Communications), Branding, Digital Advertising, Consumer Behavior

  • 4 years and 1 month, Apr 2009 - Apr 2013

    International Business Management (Major in Marketing)

    HWR Berlin School of Economics and Law

    Final Grade: 1.5 (out of 1.0) Courses: -Marketing -Product and Distribution Management -International Management -Management Accounting and Controlling Bachelor Thesis: Myth of the Ethical Consumer: Literature Review of the Reasons for the Intention-Behavior Gap and Empirical Test


  • German

    First language

  • English


  • French


  • Turkish


  • Spanish



Digital Marketing
Online Marketing
Internet Marketing
Marketing Analytics
Strategic Marketing
Marketing Communication
Brand Management


Bikram yoga
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Korean Medicine

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