Prof. Dr. Tanja Marlen Zweigle
Skills
Timeline
Professional experience for Tanja Marlen Zweigle
- Current 4 years and 9 months, since Oct 2020
Professorin
IU Internationale Hochschule (vormals IUBH)
Professur für Allgemeine Betriebswirtschaftslehre
- Current 7 years and 6 months, since 2018Die Brückenbauer: Beratung für stationären und digitalen Handel
Partnerin
Expertin für Shopper Insights, Shopper Experience, Customer Journey, Touchpointanalysen, Omnichannel
- 2 years and 10 months, 2018 - Oct 2020Hochschule Fresenius
Lehrbeauftragte für Marketing, Kommunikation, psycholog. Marktforschung
Dozentin für Kommunikationswirkungsforschung, Analyse und Methoden im Marketingmanagement, psychologische Marktforschung, diverse Praxisprojekte mit Studenten
- 3 years and 9 months, 2017 - Sep 2020
Dozentin für Marketing & Kommunikation
ISM International School of Management
Dozentin für Marketing of Fashion and Luxury Goods, Luxury Communicaton & Media Planning, Marktforschung, Grundlagen der Kommunikation
- 2015 - 2016
Managing Partner
BrandLink Marketing Consultants
Managing Partner der Dr. Wormland-Rennert, Dr. Zweigle & im Spring PartG
- 2010 - 2014
Research Director
RSG Marketing Research
- 1997 - 2000
Senior Research Consultant/Teamleader
GfK Marktforschung
Abt. Marken- und Kommunikationsforschung
- 1993 - 1996
wissenschaftliche Beraterin
GfK Marktforschung
Abt. Objektdokumentation Digi*Base
Educational background for Tanja Marlen Zweigle
BWL
Universität Erlangen-Nürnberg
Marketing, Logistik
- Current
BWL Marketing (Prof. Dr. Bernd Erichson)
Universität Magdeburg
Marketing/Marktforschung
Languages
German
-
English
-
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