
Prof. Dr. Tanja Marlen Zweigle
Skills
Timeline
Professional experience for Tanja Marlen Zweigle
- Current 4 years and 9 months, since Oct 2020
Professorin
IU Internationale Hochschule (vormals IUBH)
Professur für Allgemeine Betriebswirtschaftslehre
- Current 7 years and 6 months, since 2018Die Brückenbauer: Beratung für stationären und digitalen Handel
Partnerin
Expertin für Shopper Insights, Shopper Experience, Customer Journey, Touchpointanalysen, Omnichannel
- 2 years and 10 months, 2018 - Oct 2020Hochschule Fresenius
Lehrbeauftragte für Marketing, Kommunikation, psycholog. Marktforschung
Dozentin für Kommunikationswirkungsforschung, Analyse und Methoden im Marketingmanagement, psychologische Marktforschung, diverse Praxisprojekte mit Studenten
- 3 years and 9 months, 2017 - Sep 2020
Dozentin für Marketing & Kommunikation
ISM International School of Management
Dozentin für Marketing of Fashion and Luxury Goods, Luxury Communicaton & Media Planning, Marktforschung, Grundlagen der Kommunikation
- 2015 - 2016
Managing Partner
BrandLink Marketing Consultants
Managing Partner der Dr. Wormland-Rennert, Dr. Zweigle & im Spring PartG
- 2010 - 2014
Research Director
RSG Marketing Research
- 1997 - 2000
Senior Research Consultant/Teamleader
GfK Marktforschung
Abt. Marken- und Kommunikationsforschung
- 1993 - 1996
wissenschaftliche Beraterin
GfK Marktforschung
Abt. Objektdokumentation Digi*Base
Educational background for Tanja Marlen Zweigle
BWL
Universität Erlangen-Nürnberg
Marketing, Logistik
- Current
BWL Marketing (Prof. Dr. Bernd Erichson)
Universität Magdeburg
Marketing/Marktforschung
Languages
German
-
English
-
XING members with similar profiles
XING – The jobs network
Over 1 million jobs
Find just the right job for you on XING.
Job offers just for you
Get found by employers and over 20,000 recruiters.
22 million members
Connect with new people and gather inspiration to boost your working life.
Free membership
Basic membership is free, but the opportunities are priceless.