Tatjana Schübel


Angestellt, Business Consultant | New Business Development & Digitalization, Mercedes-Benz Group

Abschluss: M.A. Marketingmanagement, IU | Internationale Hochschule

München, Germany

About me

Currently working in Global Contact Center Strategy & Management at Mercedes-Benz in Maastricht/Netherlands as Business Consultant for Program SPARK/ Business Development & Digitalization and Assistance Product Manager for SaaS within Mercedes-Benz Cars Marketing and Sales. Passionate for Social Media, Product Management, Customer Relationship- and Business Development Strategies. Effective communicator with Commercial awareness, project managing, social and organizational skills, as well as the willingness to go beyond daily work responsibility. Previous experience during and after studies at international companies in Germany, Italy, Kenya, Spain, Belgium and Netherlands within cross-cultural working environments and teams have cultivated a high appreciation and understanding of cultural sensitivity.


Social Media
Project management
Online Marketing
Search engine marketing
Social Networking
Public Affairs
Internet Marketing


Professional experience for Tatjana Schübel

  • Current 3 years and 3 months, since Apr 2019

    Business Consultant | New Business Development & Digitalization

    Mercedes-Benz Group

    Key Contact role for New Business Development and Digitalization projects. Global Program Manager for Multi-Channel Contact Centers. Continuous improvement of customer satisfaction and Lead Generation mainly for Social Media and Live Chat Businesses in the After-Sales and Sales functions of Mercedes-Benz.

  • 1 year and 4 months, Jan 2018 - Apr 2019

    Senior Social Media | Brand Communication Manager

    Mercedes-Benz Group

    • Main Key Contact for stakeholders (Agency, HQ) • Accountable for business objectives and plans within the department • Uncover new ways to partner in order to drive innovation and growth • Create, assist and evolve regional account strategies especially for German MB Retailers • Supporting the recruitment, on-boarding and training of new team members • Engaging customers within the social media channels, monitoring and observation via the CRM tool

  • 3 years, Mar 2015 - Feb 2018

    (Junior) Social Media | Brand Communication Manager

    Mercedes-Benz Group

    Management/Dialogue within the official Daimler AG Social Media Accounts, CRM tool involvement

  • 2 months, Aug 2014 - Sep 2014

    Face to face Fundraising / Sales

    DialogDirect GmbH

    Responsibilities: • Participant full-day workshop in Berlin: Content "AIDA" model and Communication Training • Fundraising for nonprofit organization "World Vision" • Mandatory to work successfully as part of an ambitious team • Direct Marketing for NGO “World Vision” via Dialog Direct; in Berlin, Düsseldorf, Frankfurt/Main, Darmstadt and Wuppertal, Germany

  • 7 months, Mar 2013 - Sep 2013

    Erasmus Exchange | TUI Group Barcelona


    Erasmus- Semester Abroad Internship in Barcelona, Spain • Contracting Department • CRM Tool Configuration • Key Account Contact for Stakeholders

  • 3 months, Aug 2009 - Oct 2009

    Internship Customer Relationship Management | Hospitality

    Aberdare Safari Hotels, Kenya

    Customer Services and Hospitality Management

  • 2 months, Jul 2008 - Aug 2008

    Student Exchange | Animation and Event Management

    Jolly Animation Group, Albarella, Italy

    Responsibilities: • Customer Care in German and English • Customer Consultancy • Planning and realization - Animation and Event Activities • Front desk

Educational background for Tatjana Schübel

  • 2 years and 2 months, Dec 2017 - 2020

    M.A Marketing Management

    IU | Internationale Hochschule

    Strategisches Management; Internationales Marketing; Current Issues in Marketing; Globald Branding; Brand Communication; Konsumentenverhalten und Marktforschung

  • 1 year and 10 months, Sep 2014 - Jun 2016

    B.A. Tourism and Project Management

    DIPLOMA | Hochschule Nordhessen

    Cultural Diversity, Destination Management and Project Management Structure

  • 2 years and 9 months, Sep 2014 - May 2017

    L’Institut Supérieur des Langues Vivantes, Francais

    ULg | Université de Liège, Belgium

    Francais Level A1-B2, Cours du soir

  • 3 years and 10 months, Oct 2010 - Jul 2014

    B.A. Business Administration

    OTH | University of Applied Sciences Regensburg

    Marketing & Communication

  • 2 years and 11 months, Sep 2007 - Jul 2010

    Hotel- and Tourismmanagement

    Berufsfachschule Wiesau

    Dual System for Vocational College Degree + Training as an Assistant for Hotel- and Tourismmanagement


  • German

    First language

  • English


  • French


  • Spanish



Social Media • Travelling • Socializing with friends • Meeting people from different cultures • Photography • Horse riding

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