Tatjana Todorovic

Technical and disciplinary management of marketing and CRM with a total of 12 employees in the areas of CRM, brand, content, customer, growth, and performance marketing. Initiation and promotion of database marketing and a customer-centric strategy. Establishment and further development of customer relationship and multichannel funnel management for customer acquisition and retention. Creation of digital content for the customer lifecycle and implementation of automated customer journeys.

Strategic and operational management of the marketing department. Establishment, and development of an efficient team with a focus on digital marketing. Development and realisation of target-oriented brand strategies as well as responsibility for re-branding including CI and CD. Management of the website relaunch for the repositioning of a globally growing brand. Continuous optimisation of the marketing strategy, both B2B and B2B2C. Planning and realization of events.

Technical and disciplinary management of the Customer Service Team. Development and implementation of a marketing strategy and responsibility for the entire after-sales business. Planning and launch of a new B2B online shop including constant monitoring to optimise processes and structures. Budget controlling and reporting of all sales.

Management of marketing team within the framework of strategy development regarding brand management and repositioning. Marketing communication including branding, marketing strategy, planning and implementation of omnichannel campaigns. Management of press and public relations as well as corporate communications. Monitoring and optimisation of B2C online shop including the development of relevant social media channels as well as design and realization of promotions for retail.

Market Research,Marketing communications including photo shoot, Media planning and advertising, sales promotions and product trainings, Creation of advertising material (company brochures, flyer, look books, sales folder) Organization fashion fairs, event marketing and sports sponsorship

Marketing und Controlling