Tenjit Sharma

1. Strategy - Understanding the business, core competency and offerings - Positioning of Finoit Technologies as trusted partner and brand in the market. 2. Marketing Plan Development - Developing framework for demand generation and funnel visualizations - Campaign development and management - Content planning and content diffusion strategy

- Developing and managing demand generation and awareness campaigns including, organic and inorganic digital campaigns across US. - Evaluate customer research, market conditions, and competitor data to support the creation and delivery of effective marketing campaigns. - Develop and execute nurture based digital campaigns to educate and reinforce vertical based solutions across targeted accounts and opportunities.

Creating annual/quarterly marketing strategy/plans within budgets, towards the achievement of marketing and sales targets. - Developing account based marketing programs collaboratively with key Sales stakeholders to penetrate key accounts in Manufacturing & Consumer vertical. - Developing and managing demand generation and awareness campaigns including field marketing events, organic and inorganic digital campaigns for Manufacturing and Consumer vertical across EMEA, NA and APAC.

Demand Gen Marketing - Integral part of Business Marketing Unit for HCL’s Infrastructure and Application services, responsible for Demand Gen Marketing (NORDIC & DACH). Handling Field marketing activities to ensure the success of HCL sponsored Events/Roundtables like Gartner / Knowledge Forum / CIO Straight Talk / Executive IT Sweden, etc., across gamut of IT Infra Services.