Tess Maurici

Manage MSU social media from a student's point of view.

Research current and potential advertisers in Michigan, Ohio, Tennessee, Pennsylvania and Canada. Organize and update territory account books. Tab advertisers in competitive magazines and organize into magazine file boxes. Complete presentation binder for 2011 by adding RFPs and completed proposals. Help prepare for management visits by compiling articles for appropriate sales calls from trade publications on the web.

In charge of digital media, media relations, strategic planning, account coordination, and research for emerging company that controls, produces and sells patented disruptive technology for the laser industry. Helped maximize their advertising investments through interactive advertising and have conducted research to help provide the tools and insights Biophotonic Solutions needs to help grow their business.

- Lead a group of 8-10 peers in the execution of our advertising and allocation of our marketing budget for AAF competition. Won 2nd place at Regional Competition in 2009.

- Hand-picked internship ran by Mark Lantz (Creative Director for McCane Erickson) and Wally Snyder (American Advertising National President) to create a national campaign on the behalf of Prevent Childhood Abuse America, Children's Trust Fund, and FrameWorks Institute, to "reframe" the way Americans view child abuse. Created a manifesto that targeted the Millenial Generation and created an idea that would inspire people to take up the cause and break the chain of child abuse and neglect.

- Helped build their advertising revenue through online business-to-business sales and helped them achieve their $750,000 advertising revenue goal by the end of the year.

- Work with the local and national businesses to create and execute advertising campaigns using cross-platform mediums.

International Advertising and Public Relations