Basic

Mostafa K. Attia

Angestellt, Head of Advertising and Site Monetization, Omio

Berlin, Deutschland

Skills

Programmatic
Digital media
Digital marketing
Online advertising
Peoduct management
Digital strategy
Advertising
AdTech
Native Advertising
Marketing
eCommerce
Product Development
Digital Media Management
OTT
IPTV
PLA
SSP
DSP
Management
Product
E-Commerce
Strategy
Sales
Sales & Marketing
Partnership
Retail Media
Site monetization
On-site monetization

Timeline

Professional experience for Mostafa K. Attia

  • Current , since Feb 2020

    Head of Advertising and Site Monetization

    Omio

    Head of advertising & site monetization programs, all non-commission revenues - AdTech & Ad monetization programs - Direct advertising / media sales - Programmatic advertising partnerships - Audience data and search data monetization - Merchandising (upgrades and premium services) - Ancillary revenue, non-commission based revenue, and strategic global partnerships (Insurance, accomodation, last-mile, etc..)

  • Current , since Jan 2017

    Head of Ecommerce Retail Media and AdTech

    crealytics GmbH

    Crealytics is an AdTech & MarTech solutions agency for eCommerce retailers with offices in Berlin, London, and NYC. Bringing AdTech and Ad monetization to Ecommerce retailers. Managing the retail media solutions and offerings, that includes publishers' partnerships, retail advertising business, and AdTech platforms sales and marketing

  • 2 years and 7 months, Jun 2014 - Dec 2016

    Chief Executive Officer

    Crazy4Media

    CEO of a programmatic Advertising Network, 50 persons, 9 global offices, working in programmatic video, display, performance, and native advertising - By 2016, The company became the largest video network in Spain for SpotX, Sticky Ads (now FreeWheel), and AOL One (now Oath). - Enhanced EBIT, and re-created our Ad tech stack with partnerships with major SSPs - Managed the sales organization for both publisher side and demand side - Acquired, and maintained strategic relationships with key publishers

  • 4 years, Jul 2010 - Jun 2014

    Managing Director

    Linkonline

    Managed the largest digital publisher in MENA, 12 online properties, 30MM active users - Led several cross-functional teams, 120 persons in 3 regional offices - Directed product development, advertising sales, business development, and product management - Owned the P&L and business strategy - Managed Microsoft Joint Venture relations, operated and monetized all MSN properties in MENA, managed content, operations, traffic shaping, partnerships

  • 7 years and 10 months, Sep 2002 - Jun 2010

    General Manager of Technologies

    LINKdotNET

    - Managed a team of 50 engineers, responsible for the service delivery of all online products, e-commerce, VAS, and streaming solutions. - Joined as Product Manager, with the objective of creating engaging digital products and services that bring more subscribers to the ISP - Created and managed products team, headed project management, driving features and products requirements. - Developed and maintained large-scale online content and e-commerce products.

  • 3 years and 10 months, Oct 2001 - Jul 2005

    Technical Operations Manager

    MSN Arabia (MENA JV)

    Led the digital transformation of the infrastructure setup for the Joint Venture with Microsoft to fully operate MSN in MENA - Owned all technical relationships with Microsoft in the UK and USA. - Prospected and Implemented all technologies and infrastructure required for developing and launching the online portal, including CMS, and all Ad-Tech. - Launched all content and services integration partnerships. - Owned all analytics and traffic shaping practices - Headed Ad-Ops

  • 3 years and 1 month, Sep 1999 - Sep 2002

    Product Manager

    LINK

    - Built and managed online content based products (News, Sports, Gaming, Entertainment, Search Directories) to attract customers to sign up for the ISP - Launched new digital advertising products - Responsible for the AdTech stack and AdOps Trafficking

Educational background for Mostafa K. Attia

  • 4 years and 3 months, Sep 1995 - Nov 1999

    International Business and Economics

    Helwan University

    Economics Business Administration International Trade

Languages

  • Spanish

    Intermediate

  • English

    First language

  • Arabic

    First language

Wants

Acquiring new clients
Business Development
Marketing & Sales
Digital Advertising
Business partnering
Program Management

Interests

Reading
Movies
Sports

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