Thaisa Alves

Leading product initiatives across checkout, delivery experience, pickup solutions and carrier integrations for one of Europe's leading online pharmacy platforms. Collaborating with Engineering, UX, Logistics and Business teams to deliver scalable customer-facing solutions across Germany, Belgium, France, Italy, Austria and Switzerland.

Owned search and digital shelf strategy for P&G brands across Amazon, Mercado Livre and Shopee. Analyzed consumer search behavior, marketplace data and competitive insights to identify growth opportunities and drive data-informed decisions. Partnered with cross-functional teams to improve product discoverability, optimize SEO and paid search, and implement digital initiatives that increased commercial performance.

Led product initiatives focused on customer journey, search and navigation during Carrefour's e-commerce platform migration to VTEX. Defined product priorities, managed backlogs and collaborated with UX, Engineering and Business teams to improve product discovery, shopping experience and checkout conversion. Used customer insights and data to drive product decisions and deliver scalable digital solutions through agile methodologies.