Thi Hai Nguyen

• Monitored campaigns: optimized bidding and strategy for campaigns on Google/Bing/Youtube • Analyzed performance: analyzed campaign performance using Google Spreadsheet, drew insights and proposed data-driven solutions and tested new ideas to improve performance • Prepared analysis/reports to clients: wrote weekly and monthly report and presentation to clients

• Planned and implemented marketing and communication activities for the courses of the Center on digital channels: paid media (Facebook and Instagram) and email marketing • Content and visual management: produced marketing materials such as content and graphic • Courses and events organization: organized academic classes and events (both online and offline)

• Carried out market research on hair care products market in two target cities in Vietnam • Built go-to-market marketing plan for hair care products and services in the two cities

• Implemented marketing and communication plans on online and offline channels • Managed marketing materials: worked with internal and external creative teams to produce effective marketing materials, including content, graphic and video • Collected data, analyzed campaign performance and wrote reports to team leader and clients

Final GPA: 3.62/4