Dr. Thilo Pfeuffer

Developing and implementing marketing strategies; Building and leading cross functional teams, fostering development of team members; Developing and managing relationships with KOLs, with key professional and patient advocacy organizations; Partnering with all relevant internal stakeholders and Headquarter functions, seeking exchange of best practices and maximize global synergies and alignment; Inspiring, training and equipping the sales teams to enable maximization of the brand potential

Developed and delivered global strategic direction to maxi¬mise the brand potential of Pantoprazole, and to ensure and guide local implementation; Led international cross-functional team responsible for launches International pricing strategy and demand forecasting; Responsible for annual brand planning process for all countries; Developed marketing strategies such as dual brand strategies, LOE scenarios, and actions countering generic penetration; Facilitated global best practice sharing.