Thom Poole

Herbal solutions business.

Life coaching and educational start-up

Savedroid AG is an award-winning German start-up cryptocurrency savings company. I was hired to build and develop the Marketing function from scratch, improve the advertising ROI and launch a range of new products into the marketplace, including opening new markets for the business within a highly regulated sector.

I established a consultancy initially to provide SME clients with digital transformation and outsourced integrated marketing solutions, ultimately working for multi-nationals. Clients included BA, Saudi Arabian Airlines, Barclays Bank, Shure Audio, HRG, amongst others.

Exploring Internet of Things opportunities – combining innovative suppliers and solutions to create new customer-centric products to combine with consumer and business products. I am developing a series of IoT patents with a focus on Security and usability. The systems are easily retrofitted to a wide range of buildings, for domestic, business, healthcare, transport, government, education and retail purposes - the focus is on secure usability.

I was engaged as part of the EMEA team to build the training/education function for Google. I created and delivered training courses/Train the Trainer courses in the UK, Ireland, Benelux and Nordics. I also designed, developed and delivered training for agency partners at entry level, expert practitioner level and thought-leader C-Level.

Engaged to manage the Growth Initiatives Team & Internet Marketing Innovations strategy. It was a 6-mth maternity cover contract that the company extended by 1 mth. Specialties:
Marketing, digital marketing, multinational; team management; display advertising; mobile marketing; mobile apps; website management; SmartTV; OEM; Real Time Bidding (RTB); video advertising; budgeting; recruitment; KPI; customer acquisition; ROI optimization; Center of Excellence; strategy development; B2C; analytics.

Limelight Networks is a CDN and online video platform supplier to several of the world’s media and retail organisations. I was engaged as the company’s first international marketer for Online Video & Enterprise SaaS CDN products. Built the EMEA & APAC teams.

(NYSE: DLX) Hostopia, owned by Deluxe Inc., is a leading provider of whitelabel SaaS, Web marketing hosting and email services designed for the SME/SMB market. Hostopia tried to expand into Europe, where I worked as the Outsourced Marketing Director for the International team with major accounts such as Vodafone, BT, CPW, TalkTalk, Telia Sonera, Yellow Pages Germany, Eircom, O2 Germany, T-Mobile (Austria) and Colt with the assistance of the excellent Hostopia EMEA sales team.

Taught the B2B Marketing course on the MSc in Marketing at the GGSB in Grenoble. Developed the lessons and evaluation for the MSc, delivering the course in-house to the final year students.

Outsourced consultancy work to lead and develop the Business School's Digital Marketing, eCommerce and e-Learning projects. I also designed, developed and secured accreditation for a Masters Degree in Digital Marketing – the first MSc in Digital Marketing in Europe. Specialties: Project-management; B2C; award winning website; international; e-Learning platform; marketing teambuilding; email marketing; database marketing; mobile marketing; SEO; PPC; strategy development.

(FTSE: MMO2) Responsible for overseeing and maintaining the customer journey throughout the Web-, WAP and Intranet sites, and enabling the shop to become Europe's largest eCommerce platform. Lead the development and integration of the portal and ecommerce registration on the UK, Irish, German and Dutch sites. I was a founding member of Genie (a British Telecom start-up that later became O2), in which I helped deliver advanced mobile data services.

(NASDAQ: BDK) Worked in the EMEA team to manage third party consumable products, then the troubleshooting for failing products. Specialties: Global product improvement; project management; B2B; B2C; product management; marketing; evaluated pending patents; cross-functional team management; collateral translation; implementation of local marketing; marketing collateral; marketing campaigns; packaging design; point of sale display development; new product development (NPD); manufacturing; logistics.

Marketing role at the Hilti head office. Product manager for a range of new professional power tools, opening a new vertical market for Hilti in woodworking solutions.
 Strategic Marketing Controller: Matching & analyzing the marketing activities with the performance data, financials and strategies, including the first digital marketing strategy and an innovative new NPD process. Marketing Internship: Originally a 3-month contract, this was extended twice to 13-months in total.

distance learning course

Distance learning course

distance learning course

distance learning course

distance learning course

Distance learning course

distance learning course

Distance learning course

Distance learning course

Digital Marketing, International Marketing

Semester studying marketing & associated subjects in France, in French.

Languages, International Marketing, Marketing Communications, Theory of Marketing