Thomas Kramer

Leading transformational change from product-focused to customer centric data-driven marketing within the region (~32,000 units / 1.1Bn USD Revenue); Developing Sales Funnel Management through data mining from internal and external data sources, integrating the information into a holistic business intelligence tool to provide transparency for operational excellence in Sales and Marketing; Steering regional CRM infrastructure overhaul to Salesforce platform.

Negotiated sales & marketing business agreements with external partners (Importers) and internal stakeholders in order to secure competitive positioning; Launched BMWi in Chile & Colombia through cross-divisional partnerships with Sales, Aftersales, Public Relations, & Governmental Affairs; Led cross-functional teams in various business development projects (e.g. Buy/ Sell of BMW Argentina; BMW Latin America Vision 100 in 2025).

Determined local product strategies (model portfolio and regional packages) to achieve competitive positioning considering profit and market share targets (~10,000 units / 350Mn USD Revenue); Defined areas of business potential and responsible for commercialization of new model offerings, leading product introduction from central approval to market homologation including go-to-market strategy.

Derived price positioning in 14 Latin American markets via analysis of competition; Worked with global product management to enable key functionalities for the region; Supported Sales team for product related discussions with partners & customers.

Nachwuchsförderungsprogramm (NFP) mit integrierter Berufsausbildung zum Industriekaufmann und Studium des Wirtschaftsingenieursstudium mit verlängerten Praktikaeinsätzen (in Dtld, GB und USA) sowie Werkstudententätigkeit während der Studienphasen

Biotechnologie und Umweltmanagement