Thomas Laurent

- Setting up and managing the six-people Business Intelligence unit - Fostering an insight- and intelligence- driven culture within the company - Curating tools and data sources to optimise acquisition and sales strategies

Customised one-to-one strategic consultancy services.

- Assessed media rights acquisition opportunities for bid responses - Optimised rights exploitation with commercial concepts, packaging and broadcast scheduling - Supported media rights sales with insights and resources to improve and increase sales - Measured partners’ ROI with the creation of media valuations models

In charge of Media Research on and for UEFA Club Competitions: - Evaluated UEFA club competitions - Defined, planned and implemented studies to measure sponsors’ ROI - Contributed to the development of commercial concepts for UEFA club competitions - Provided both internal and external stakeholders with insights to support decision-making - Coordinated research suppliers

- In charge of sports market studies and analysis - Measured the advertising ROI of sponsorship agreements - Organised sports-related events - Managed the relationships with the head office in France and with the other subsidiaries - Handled client relations - Responsible for a sports market database and for knowledge management tools.

- Project management and customer support for both foreign firms willing to carry out market research projects in Spain and for Spanish firms wanting to carry out studies abroad - Delivered both qualitative (Focus Groups, In-Depth Interviews) and quantitative (CATI, CAWI, PAPI) projects

- Developed, launched and managed an international knowledge management tool - English-to-Spanish and French-to-Spanish translations

Analysed sponsors’ exposure and advertising ROI for major brands which endorse sports in France such as Orange, Société Générale or EDF.

Successfully assisted a sports agent with prospecting for new partners. In charge of press relations for the “Journées de l’Arbitrage”, an event co-organised by the French football, rugby union, basketball and handball federations to promote refereeing.

Marketing; Market Research, Sports Marketing