Thu Anh Vu

- supporting digital projects: -- Introduction of BI-Systems on the stock market for the largest German consumer electronics retailing -- Transformation of digitization processes of a large German manufacturer of home appliances -- Analysis of new business models regarding grocery services and optimized food storages - involvement in the rollout of the digital practice website - streamlining of proposals and case collections of more than 200 consultants

The bachelor thesis "Digital Targeting Matrix" deals with the creation of personas for selected focus markets of the company and takes a closer look at the topic of business information procurement of the customers by using online channels.

Internal Controlling - responsible for tracking cost savings for all MAHLE Behr plants in North America and Mexico. - tracking cost savings for the initiatives process cost optimization and development of effeicient and effective projects (constructional changes and savings during validation included) - responsible for verification of calculation

- shop-assistant (work on the sales side, cash accounting, customer advisory service) - regular staff training dealing with sales leadership and customer contacts

- responsible for the website design and content of Bonza Bronz - developing a digital strategy - monitoring the blog and the social channels like Facebook - support for the the online distribution and the online shop

- accounting (gaining knowledge about accounting processes, billing transaction and financial transaction; working with SAGE software; estimating quota and revenues) - logistic (container carriage and warehouse logistics; searching for potential suppliers and clients) - disposition (effective deployment of disposal vehicles and trucks; planning of transport routes)

Negocios internaconales (International Business), Estrategias de comunicacion en la Web (Web communication strategy), Communicaiones integradas de marketing (Integrated Communication), Social Media Marketing

Courses: Technological Concepts for Media, Transformation and Digitization, Digital Products and Services, Electronic Markets, Electronic Commerce, Interface Design, Online Multimedia

Klassische betriebswirtschaftliche Ausbildung, strategische und operative Fragestellungen, die Wissensgebieten wie Technik, Volkswirtschaftslehre, Recht, Informatik und Finanzwesen umfasst. Schwerpunkt durch die Wahlmodule Dienstleistungsökonomik und Enterprise Social Media (ESM)