Tiffany Gao

- Take charge of formulating and executing the marketing strategy across the Asia Pacific region, focusing on China and Japan.

- Collaborated with headquarters to localize global branding strategy, creating marketing activations to boost brand awareness in the Chinese market. - Produced diverse marketing content and assets. - Managed webpage design and content updates for the official company website. - Oversaw social media accounts, handling content creation on platforms. - Led internal communications initiatives to enhance employee loyalty and engagement through newsletters and campaigns.

- Executed ATL and BTL activities to boost brand awareness for diverse product categories (laptops, tablets, cameras, video cameras, TVs, personal audio). - Successfully implemented events like digital product exhibitions, new product launch conferences, and Sony Expo.

- Collected and analyzed macroeconomic indices, market dynamics, competitor, and channel data for a quality monthly Business Intelligence report. - Supported strategic projects with data collection, analysis, and operational tasks.