Tilly Pick

Digital accessibility

Clients included LendingTree, RealEstate.com, TaxCut.com (H&R Block) and MassMutual. Most prominent role was as agency lead for the MassMutual account start-up and on-going relationship, which included developing and implementing the new integrated brand campaign, facilitating client-side marketing integration, leadership with MassMutual's executive team, and ensuring client long-term retention.

I took on the role of Porsche brand activist with the client and the agency team during new vehicle introductions and helped lead pitch, win and start-up of AG Edwards.

As the account director on BMW, I lived and breathed The Hire@www.bmwfilms.com with a team of 50+ from concept through rollout of Season 1, including five short films with A-list Hollywood talent, a custom interactive film player and an extensive integrated plan. My team helped Citibank re-establish the credibility and relevance of its credit cards with a “Use Credit Wisely” campaign. And, I helped the CEO of muni bond house The John Nuveen Company reposition itself.

Heinz Pet Products. Nabisco. Kraft.

Procter & Gamble.