Tim Rochte

Responsible for launch of the addition of a SaaS service management component to Nimsoft's ITMaaS solution. This involves both classic product marketing for the Nimsoft Service Desk and being a key player in the company relaunch as a broader IT Management provider. (Nimsoft is a CA Technologies business)

• Created new message and programs around CA Technologies’ emerging Change, Configuration & Release Management solution • Lead product marketer for CA’s $60m Service Desk Manager product offering with responsibility for solution positioning and messages, sales enablement etc.

• Managed team of Solution Architects (SEs) and PS implementers to deliver pre- and post-sale technical services to provide a seamless, end-to-end success strategy for Questra’s customers. • Responsible for ~$1.5m in professional services revenue (run rate) which supported the core software license sale business.

• Successfully defined and launched 5+ releases of Questra’s Intelligent Device Management Solution including: • Key player in developing Questra’s “Endorsed Business Solution” partnership with SAP • Extensive field sales support for both business value and product issues • Brought product management focus to a consulting and engineering driven product line.

• Built and managed a 13 person product management team for Remedy’s IT Service Management solutions. Full product life-cycle responsibilities – from customer input through feature prioritization to release readiness – for the core ITSM applications, internationalizations and integration products. • Managed team to create and deliver new marketing programs for the ITSM division. Successfully positioned and launched new strategic products of Asset Management and Change Management. Helped division exceed goal

• Lead effort to create Bindco’s e-commerce offering and alliances to complement its turnkey, outsourced software manufacturing and fulfillment offering.

• Internal evangelist for Customer Value Modeling. Developed and promoted the use of tools for evaluating and communicating the value of NCR’s service offerings to customers. • Core member of strategic planning team for Worldwide Customer Services ($2.2b). Developed market, capability and competitive analyses and facilitated the collaborative strategic planning process with the Services Leadership Team including managing $400k budget for secondary research material.

The Intel Online Marketing group was a new organization tasked with using the new online marketing channel • Defined marketing message and strategy for then-innovative online channel. Integrated product, branding, and buying behavior in Buyer’s Guide for new home-centered online magazine.

Optilas (now BFI-Optilas) is a leading distributor of laser and optical components in Europe. • Turned the company from one with declining sales and losses to one with 20% sales growth in a flat market and returned profitability in the second year by changing marketing strategy from a supplier-oriented model to a market-segment model which allowed more effective marketing and sales efforts. Resulted in 20% revenue growth and return to profitability. • Responsible for planning and implemen

Manufacturer of photometric readers and software based in Salzburg, Austria. In addition to generating marketing material and supporting programs, product manager for analysis software.