Tino Mendrzyk

Angestellt, Global Strategy Planning & Insight - ASPAC EEMEA, British American Tobacco
Hamburg, Germany

Fähigkeiten und Kenntnisse

Marketing insights and brand growth development
cross channel communication developement and brand

Werdegang

Berufserfahrung von Tino Mendrzyk

  • Current 10 years and 6 months, since Dec 2015

    Global Strategy Planning & Insight - ASPAC EEMEA

    British American Tobacco

  • 7 years and 11 months, Feb 2008 - Dec 2015

    Principal

    TM Partner Brand Consulting, Hamburg/ Berlin

    TMP helps brands to grow their business by leading with market insights. Consisting of experienced marketing managers and market insight consultants who have worked internationally with blue chip brands, we offer practical and sustainable solutions for marketing challenges. Explore, Illuminate, Act!

  • 5 years, 2003 - Dec 2007

    Vice President

    Icon Added Value - New York, USA

    - Global Account Lead of an international leader in FMCG/ CPG - Member of the Thought Leadership Team - Introduction of first effectiveness tests for digital platforms - Development & Roll Out of a global brand equity monitor

  • 4 years and 7 months, Apr 1999 - Oct 2003

    Consultant

    Icon Added Value - New York, USA

    - Help set up and grow icon Added Value's office/ operations in North America - Lead an international team monitoring the effectiveness of brand communications - Decreased research project lead times, while increasing the profitability p. project.

  • 1 year and 2 months, Mar 1998 - Apr 1999

    Research Consultant

    icon brand navigation, Nürnberg

  • 2 years and 5 months, Sep 1992 - Jan 1995

    Trainee

    Fairmont Hotel Vier Jahreszeiten

    Apprenticeship - Hotel Management (Hotelkaufmann)

Ausbildung von Tino Mendrzyk

  • University of Buckingham

Sprachen

  • German

  • English

  • French

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