Tobias Schulze

To scale enterprise analytics and drive data-driven growth, I am spearheading a Databricks Medallion Architecture on AWS. By unifying production and third-party data, I eliminate dashboard frustrations and reduce loading times by 90%. I empower teams (Marketing, Ops, Customer Success, Management) through a governed self-service environment that cuts ad-hoc requests while improving operational transparency via automated performance tracking and multi-channel attribution for Meta, TikTok, and Alphabet.

To maximize marketing ROI, I architected B2B attribution models in Airflow and dbt that optimized global budget steering. By designing advanced Tableau dashboards with taxonomy-based CIDs, I enabled granular performance insights down to the keyword level. I significantly increased efficiency by automating CRM A/B test analysis, ensuring results were available instantly via self-updating reports, allowing the team to focus on strategic growth rather than manual processing.

Driven by the need for data democratization, I migrated fragmented spreadsheets into centralized Looker Dashboards to track core metrics like MRR and CLV. This architecture accelerated strategic decision-making for Investors and C-level, Marketing, Ops stakeholders through tailored reporting environments. Additionally, I supported platform profitability by implementing behavior-based CRM targeting for high-margin products and managing targeted ads for the 'vermietet.de' SaaS platform.

Tätigkeiten: Event- und Messeorganisation, PR-Aktivitäten, Newsletter-Listbuilding, Newsletter-Content, -Design und -Abwicklung und Content-Erstellung (Use Cases, Whitepaper, Broschüren und Flyer).

Erstellung von Marktanalysen (Recherche, Befragung, Berichterstellung etc.) und 3D Prototyping am Lehrstuhl Innovationsmanagement

Medien- und Wirtschaftspsychologie, Statistik, Coaching