Tom Freitas

Founded and scaled a travel blog using a long-term SEO strategy focused on evergreen content. Achieved first-page and top-position rankings for multiple competitive keywords, with content featured in Google AI Overview for travel-related queries. Hands-on experience with content planning, keyword mapping, internal linking, and SERP analysis.

SEO Content Specialist with hands-on experience in e-commerce, including Latin America's largest e-commerce platform. Developed and executed content strategies aligned with business goals, conducting SERP analysis and keyword research to map search intent and identify competitive opportunities. Reorganized content architecture and page hierarchy to improve topical focus and intent alignment. Optimized heading structures, metadata, and on-page elements to strengthen keyword targeting and boost CTR.

Planned and executed off-page SEO and link-building initiatives for third-party publications. Proposed topics, wrote content, and applied internal and external linking strategies to maximize SEO impact. Contributed content for major iGaming brands.

SEO Specialist with 10+ years driving organic growth across finance, e-commerce, iGaming, and services. Experienced in content strategy, keyword research, topic clusters, and on-page optimization (semantic structure, meta elements, internal linking, UX writing). Also experienced in link-building content and off-page initiatives.

Analyzed and summarized multimedia content for the German-speaking market, producing structured analytical and performance reports. Identified trends and insights to support content quality and digital strategy optimization.