Tomás Bertoglia

FlixBus is a young and sustainable smart-mobility provider, enhancing the travel experience of millions of people across Europe.

Main responsibilities: • Fulfillment of own SEO projects to support the strategy of the Online Marketing department. • Set up of a dynamic feed generation scheme for social media marketing, consecutive campaign design and results optimization through A/B testing. • Represent the Business Development area with a personal proposal at Scout24 Idea contest.

Main responsibilities: • Implementation of a custom-made commercial and marketing strategy, structure and organize the client’s database. • Definition of the product portfolio, including a ’New-to-Market’ product innovation. • Setup of a transactional website and configuration of sales and communication channels.

Main responsibilities: • Optimization of the online sales platform by setting up a Channel Manager. • Enhance competitiveness through systematic price benchmarking and a volume-sensitive pricing scheme. • Raise client satisfaction by designing and implementing a cloud-managed survey platform.

Main responsibilities: • Facilitate a seamless transition from digital marketing agency into R&D Labs, by delivering a scheme to efficiently allocate the personnel workload across the agency projects. • Enhance the success of the AdWords campaigns by supervising their formulation, Keywords performance and results. • Comprehensive assessment and regularization of the HR- and Accounting documentation.

Main responsibilities: • Implement a highly functional structure of processes: logistical, operational, financial and for workforce training. • Design a tailored and measurable marketing strategy for the Hotel and its Restaurant. • Establish strict protocols for customer loyalty and brand positioning of the Hotel, that ultimately brought it to Nr. 1 position in Tripadvisor. • Develop a greatly coordinated relationship with suppliers and external partners to enable a just-in-time operation.

Main responsibilities: • Administer the firm’s pricing policy, securing our leading market position through continuous competition surveys. • Recruit and handle the relationship with service suppliers worldwide, setting ’win-win’ cooperation policies and agreements. • Promote a dramatic expansion in the operational regions through strategic partnerships, ultimately reaching 190 countries and fully-global performance. • Manage and growth of key client accounts assigned.

Knowledge Management, Strategic Management, International Marketing, Technology Entrepreneurship

Innovation Economics, Technology Management, Sustainable Innovation, Entrepreneurship

Production management, Labor Economics (Arbeitsmarktökonomie)

Econometrics, International Economics, Financial Accounting, Marketing