Trefor Thomas

Leading brand strategy, creative, media and marketing for the OSTC Group which comprises of an FCA regulated derivatives trading company, an education company and two workplace performance companies. A member of the Global Executive Committee. Role combines network creative leadership, strategic direction, responsibility for all brand activity, design, marketing channels, media strategy and buying, data ownership, analysis and measurement in line with group business strategy and commercial goals.

Redirecting the company’s vision and creative culture, building the loyalty led client base and creative quality, brand expression and operations, to ensure the agency remained future-facing and digitally up-to-date. An active member of the M&C Saatchi Group global board representing LIDA.

Overseeing integrated communications creative output for UK, Germany and Italy offices, plus additional oversight of Service Design requirements for a selection of global, regional and UK based clients. Successfully directed a large creative department (100+) and drove new creative opportunities and efficiencies throughout the European client base.

Co-founder of Brand Advocate London and New York, an integrated strategic and digital creative agency, servicing a mostly international client base of leading global brands.