Tyler Heiden Jones

Spearheaded globalization efforts for this $2.5 billion Japanese cosmetic leader. Strategized and implemented market entry into North America; established New York corporate office.

Lead strategy and growth plans for this natural based hair-care, skincare and lifestyle brand focusing on consumer segmentation and channel distribution (high-end salons, specialty stores, direct/e-commerce, QVC, and free-standing stores) to optimize brand awareness and profitability.

Developed and implemented a complete business turn-around with objective to make Scandia a leader in the prestige category and return too favorable profit margins. Impacted all elements of marketing mix to create positive results to increase sales, profits and positive consumer awareness.

Worked with Founder, Eva Lorenzotti, to drive this first-mover, luxury-lifestyle online retailer achieving $20mm in sales. Implemented consumer centric marketing plans and strategic alliances to drive business and awareness.

Led global marketing for luxury skincare brand delivering consistent sales growth and improved profit year-on-year. Managed a global team consisting of 4 Directors and 31 Brand Managers while directing support groups that consist of Creative, Design, Products, Packaging and Public Relations. Responsible for brand P&L, global product introductions, distribution strategy, advertising, promotion, e-commerce and customer relationship management (CRM) activities.