Uli Benker

Angestellt, Head of Marketing & Communications / DOOH, Numbat GmbH

Kempten, Germany

Skills

Business Development
Marketing & Sales
Agenturführung
Management
Corporate Publishing
Erfahrungen im Bereich Medien - Print - Online - M
Medien
Mediaplanung
Markenentwicklung
Crossmedia-Marketing
Brandmarketing
Online Marketing
Produktmanagement
Key Account Management
Digital Publishing
Adobe InDesign
Personalführung
Markteinführung
Social Media
KPI-Entwicklung
eCommerce
Medienberatung
Verlagswesen
Loyalty Marketing
Hörspiele
Vertrieb
Marketing
Verlag
Digitale Transformation
SEO-Optimierung
kindermarketing
Verkauf
Beratung
Online-Medien
Vertriebsleitung
Projektplanung
Contentmanagement
Content
Agentur
Marketingstrategie

Timeline

Professional experience for Uli Benker

  • Current 2 years and 10 months, since Oct 2021

    Head of Marketing & Communications / DOOH

    Numbat GmbH

    - Establishment of corporate guidelines and their development - Communication, brand and marketing strategy B2B/B2C - PR & social media activities - Paid media online & offline / google startup program (off-online conversion tracking, display etc.) - Investor relations / pitch deck / series-A & B - Establishment of the first EV-dooh network in Europe - Crowdfunding B2C and Campaigns for B2C (Charging Community) - Speaker activities - Internationalization (from Startup to Scaleup)

  • 3 years and 9 months, Jan 2018 - Sep 2021

    Head of Marketing & Sales - Agenturleitung AZ Publishing

    Mediengruppe Allgäuer Zeitung

    - Responsible for growth, development and management of the new agency for corporate publishing & media - Advising large companies on content marketing strategies (print, online, video, podcasts) - Organization of national projects for loyality campaigns - Lead agency for some of the largest FMCG companies in Germany and specialised on children and family marketing - Passion for digital publishing and digital advertising, especially in terms of content and SEO - pitching, presenting, speaking

  • 1 year, Jan 2017 - Dec 2017

    Head of Sales Corporate Publishing

    Mediengruppe Allgäuer Zeitung

    - Starting to build up a start-up like department for corporate publishing - Acquisition of the first customer for new content products

  • 3 years and 2 months, Nov 2013 - Dec 2016

    Head of Sales

    Allgäuer Zeitungsverlag GmbH

    Verkauf von Werbung über alle Medien-Kanäle hinweg. Betreuung/Beratung von A und Premium Kunden im Key Account. Steuerung von 15 Mediaberatern und Ergebniscontrolling. Kampagnen intern und extern ATL und BTL. Markteinführungen und Produktentwicklungen intern und extern. Projektleiter von Kundenmagazinen im FMCG Bereich und Online-Plattformen im Bereich e-commerce/click&collect/SEO.

  • 2 years and 9 months, Jan 2011 - Sep 2013

    Head of Sales / Füssen

    Allgäuer Zeitungsverlag GmbH

  • 6 months, Jul 2010 - Dec 2010

    Projektmanager/ Lesermarketing

    Allgäuer Zeitungsverlag GmbH

  • 1 year and 10 months, Oct 2008 - Jul 2010

    Ass. der Verlagsleitung

    Allgäuer Zeitungsverlag GmbH

    Nachwuchsführungskräfteprogramm

Educational background for Uli Benker

  • 5 years and 1 month, Oct 2003 - Oct 2008

    Sportmanagement

    Technische Universität München

    Unternehmensführung / Brandmarketing / Praxis-Seminare

Languages

  • German

    First language

  • English

    Fluent

Interests

Skifahren
Kunstturnen
Allgäu
Familie

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