Ulrike Roeder
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ulrike Roeder
- Current 5 years and 5 months, since 2021
Lead Embedded Team Markets Customer Powerhause, Global Marketing (Program Lead)
Bayer AG, Pharmaceuticals Division
Responsibility to fully establish the Customer Powerhouse business model to improve customer experience in predefined markets (EMEA, Japan, Canada)
- 1 year and 2 months, 2020 - Feb 2021
Lead Hub EMEA Customer Powerhouse, Global Marketing (Program Lead)
Bayer AG, Pharmaceuticals Division
Designed, developed, staffed and led the Hub EMEA with a focus on digital and commercial innovation. Managed the training and onboarding of all involved functions. Led the implemented of the program in 11 countries and 4 global brand teams
- 2 years and 2 months, 2018 - Feb 2020
Country Division Head Pharma
Bayer Austria Ges.m.b.H
Managed the Pharma Division in Austria, P&L responsible for Primary Care and Specialty Business. Led the development and implementation of new organizational structure
- 3 years and 2 months, 2015 - Feb 2018
Head of Strategy EMEA, Commercial Operations
Bayer AG, Pharmaceuticals Division
Designed and led the Commercial Excellence Team responsible for structured capability building/up-skilling of pharma teams. Led the new asset evaluation team to inform leadership on sales potential & enable decision making
- 2 months, 2015 - Feb 2015
Project Lead Elevate
Bayer AG, Pharmaceuticals Division
Led the restructuring program to improve benchmark-driven marketing & sales cost-structure with pre-defined business objectives. Partly co-developed and implemented the set-up at regional & country level. Advised on functional role profiles, part of the HR selection process to identify candidates
- 5 years and 2 months, 2010 - Feb 2015
Head of Therapeutic Area Thrombosis
Bayer AG, Pharmaceuticals Division
Led the best in-class internal and external launch of Xarelto SPAF and VTE indication, responsible for the commercialization of the orthopedic indication. Developed and applied a cross-functional (commercial, medical, market access) launch preparation concept, which became a new company standard for all EMEA launches
- 2 months, 2010 - Feb 2010
Project Lead Horizon
Bayer AB, Pharmaceutical Division
Led the development and implementation of the new organizational structure within Bayer Scandinavia. Advised on functional role profiles, part of the HR selection process to identify candidates
- 3 years and 2 months, 2006 - Feb 2009
Head of Business Unit Anticoagulation
Bayer AB, Pharmaceutical Divison
Turnaround of the Hemophilia business back to growth. Successful launch of Xarelto in the unknow orthopedic indication. Organizational build-up in all markets
- 3 years and 2 months, 2003 - Feb 2006
Corporate Strategy Consultant
Bayer AG, Corporate HQ
Lead 4 long-term corporate projects, mandated by the Bayer Board of Management: Bayer Material Science - Makrolon Strategy, Bayer Materials Science - CAS new business opportunities, Bayer HealthCare APAC, Bayer Consumer Health Care Strategy
- 1995 - 2003
Diverse Rollen in Sales & Marketing
Bayer Vital GmbH, Leverkusen
Held 3 roles in sales & marketing: Sales Representative (1995-1997), Marketing Manager, Diabetes (1997-2000), Regional Sales Manager, Diabetes (2002-2003)
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
Swedish
A1-A2 (Grundkenntnisse)
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