Vanessa Lépine

Client : Samsung Switzerland - Conceptualized and managed projects to produce local content for digital social networks - Created and presented a workshop to link the current state of the community with scientific studies in order to recommend a new strategy for digital social networks - Advised the client about the usage of the different platforms and the integration of diverse campaigns - Maintained the roles of the community manager

Client : Samsung Switzerland - Animated the communities on Facebook, Twitter, Instagram, Google+, YouTube and LinkedIn - Reoriented the editorial strategy to resonate with the target market and assure the quality of the exchanges - Produced analytic reports to evaluate and optimize the content on six digital social network platforms - Edited copies so they are relevant to the target market and to the French speaking community

- Created the concept of The Loudest Fans ( more than 40 000 downloads internationally) - Conducted user research to evaluate discovery and usability: screener, recruitment, interviews, analyses, reports - Established a communication strategy for digital social networks - Assured coherence of diverse communication tools such as newsletter, website, business cards, tutorial, FAQ's etc.

- Developed a communication strategy for digital social networks on Twitter, Facebook and LinkedIn for small and medium sized companies in the consulting, and aeronautic industry. - Identified opportunities by evaluating the actions of competitors. - Produced analytical reports to track the progression of online community

- Evaluated and coordinated promotional trips for a global leader in Dental Hygiene and Pet Care segments - Recruited, trained and managed 87 marketing representatives. - Developed a 3 year marketing strategy for a new product from launch to expansion for an environmental non-profit organisation. - Conceptualized a promotional strategy using digital social networks for a public speaking forum. - Identify influencers on digital social networks in the financial industry.

- Elaborated from scratch the editorial strategy and visual identity on digital social media - Developed promotional tools such as flyers, posters, video, photobooth and a virtual cocktail - Animated and built the community (up to a 1000 fans with a minimum of 10 interactions per post) - Sensitized and mobilized employees to the internal use of digital social network - Produced analytic reports to track the progression of the community

- Promoted various products in diverse context such a sampling, corporate event, forums or guerilla campaign - Collaborated with event planners and brand representatives - Optimizing the set-up according to locations and context - Managed and coordinated team of representatives

Subject: The motivations leading to the involvement of the members of a Facebook page in the industrial marketing context.

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