Vanessa Yang

Transformed to strategic department. Taking over the strategy lead role for Bayer and Duracell accounts.

Client: Shell, Harley-Davidson, MetLife, Monster Energy. • Lead a team of 11 people across multiple accounts • Provide team guidance and help to solve urgent issues/problems on daily basis • Help clients identify source of growth and inspire for innovation • Leverage company’s resources to maximize value for clients’ business

Client: Opel&Vauxhall; Deutsche Telekom • Led team craft media strategy frameworks; • Developed international media guideline includes media measurement and key KPIs to ensure campaign efficiency and effectiveness; • Searched innovative media opportunities for inspiration and potential awards winning; • Led B2B account for Deutsche Telekom, including content curation • Worked closely with external and internal partners to ensure smooth and efficient workflow.

Key brands: Beiersdorf Regional Business Pitch

Key brands: Porsche; Esprit; Amore; Gallo; Harrods. - Led team on new business pitches; - Provided deep insight on consumer analyses; - Led team on generating annual media plans.

Key brands: Unilever(2008-2009); HK Disneyland(2007-2008);Volvo(2010); Johnnie Walker(2010) - Worked closely with vendors and clients to streamline implementation of media strategies; - Generated deep analyses on competitors’ media investments and provided professional POV for further marketing strategies

Key brands: Chivas; Royal Salute; Ballantine’s - Made media evaluations; - Developed solid data analytical skill

Message Strategy Media Strategy New Media New Politics Brand Communication Research and Methodology