Verena Eschle

Brand expert and consultant for media and campaign investments across all executions for the UGG and Hoka brands in EMEA. - Strategic brand management: combining marketing strategy with consumer insight. - Deliver integrated, insight driven, brand building media communication plans. - Media strategies & campaigns: creation, implementation & evaluation. - Implement strategic moves: raise brand awareness, heat and performance across all channels & markets.

- Managing and coordinating Brand Strategy and Brand Marketing for the brand UGG in DE&AT - Supporting marketing execution across media, PR, advertising and social media channels - Producing integrated and innovative marketing initiatives ensuring delivery on national KPIs - Assisting in building advertising, PR, social and media campaigns, ensuring integration and consistancy - Managing regional social media channels with a core focus on ROI and brand consistency - Day-to-day budget management

PR and Marketing agency Main responsibilities: - Developing, editing and coordinating cross media brand communications. - Stakeholder management. - Production of all aspects of B2B and B2C Marketing collateral. - Analysis of current and future market trends and brand development across clients. - Implementation, management and evaluation of long-term and short-term Marketing strategies. - Management of external agencies and collaboration with internal responsibilities.

Technology company providing Remarketing and online efficiency solutios Main responsibilities: - Design and execution of Remarketing campaigns tailored to clients’ needs. - Statistic data analysis: critically tracked and evaluated campaign processes. - Strategic campaign optimisations in order to maximise effectiveness. - Created Marketing materials like case studies and website content to emphasise the companies’ expertise. - Managed external affiliate networks, agencies and publishers.

Promotion to Account Manager after eight months due to excellent performance.

PR and Marketing agency focused on lifestlyle brands and luxury shopping destinations. Main responsibilities: - Content creation and maintenance of clients’ Social Media accounts, websites and apps. - Creative and content development for Marketing materials and press releases. - Supported implementation and evaluation of Marketing strategies and tactics - Assisted in marketing and PR project management such as charity events and sponsorships.

Department: Corporate Communications Europe and Asia, Pacific, South Africa, Importer Markets Main responsibilities: - Research for and authoring of articles for the BMW Group intranet in German and English. - Assisted in implementation of international market strategies and budget forecasting. - Supported design, execution and evaluation of integrated communications strategies across international markets. - Planning and event management for national and international press events.

PR agency for lifestyle brands Main responsibilities: - Delivered support for design and execution of communication tactics and strategies. - Research for and editing of press releases and marketing collateral. - Assisted in maintaining media relations and assisted in developing new media networks.

Integrated Marketing, Marketing and Brand Strategy, Buyer Behaviour, Market and Marketing Research, Advertising Management, Public Relations, Promotional Marketing, Event Management, Direct Marketing, Digital Marketing

Strategic Marketing, Product PR, Crisis PR, Corporate Identity, Internal Communication, Business Economics, Investment and Financing, Statistics, International Media Economics, Journalism, Media Ethics, Project Management, Interactive & Mobile Communication, Media Law, Media Research, HR Management