Verena Holzapfel

Angestellt, Head of Business Development | Mitglied der Geschäftsleitung, xeomed GmbH & Co. KG
Nürnberg, Germany

Fähigkeiten und Kenntnisse

Online Marketing
Digitalstrategie
Business Development
Management
Marketing
Social Media
Beratung
SEO
Content Marketing
Social Media Marketing
Unternehmensführung
Vertrieb
Content
Vertriebsleitung
E-Commerce-Marketing
Werbeagentur
Strategieentwicklung
Internetwerbung
New Business Development
Kundenbindung

Werdegang

Berufserfahrung von Verena Holzapfel

  • Current 4 years and 4 months, since Mar 2022

    Head of Business Development | Mitglied der Geschäftsleitung

    xeomed GmbH & Co. KG

    xeomed is a digital marketing agency from Nuremberg that specializes in the healthcare sector - focus on medical content, performance marketing and user conversion - helping healthcare brands to digitize marketing with data-driven solutions - understanding of the needs of healthcare brands and the digital behavior of patients & Health Care Professionals (HCPs) - advise and train clients optimize digital businesses and processes Founder and coach of the unique Digital Shaping Program: digital-shaping.de

  • Current 7 years, since Jul 2019

    Geschäftsführerin

    Verena Holzapfel GmbH

    Digital Marketing Expert & Strategy Consultant | Passion for Healthcare Consulting for renowned media- / digital marketing agencies and brand clients Helping healthcare brands to master the digitalization of marketing Advise agencies build new digital businesses and processes Co-Founder of the unique Digital Shaping Program for Healthcare Brands, a customized program for digital success with a mix of training elements, status quo analyses and an individual digital roadmap

  • 3 years and 6 months, Jan 2016 - Jun 2019

    Director Business Development & Client Services Director

    Dentsu Germany GmbH

    working for different agencies in the network isobar: Digital agency with focus on creation, social media and influencer marketing MW Office: media agency for Healtcare brands

  • 5 years and 2 months, Nov 2010 - Dec 2015

    Client Lead & Business Development

    LEOTAINMENT GmbH

    Founding Member and Client Lead Leotainment is a digital agency for FMCG brands with a focus on social media, content marketing, CRM and influencer marketing

  • 5 years and 8 months, May 2010 - Dec 2015

    Digital Marketing Expert

    Verena Holzapfel

    Interim consultant for digital projects in the field of social media and digital campaigns. brand clients: L'Oréal, Unitymedia, Toshiba, Baxter, Berner Travel, Lottowelt agency clients: isobar, Leotainment, Moccu, performance network, Unequity

  • 2 years and 2 months, Mar 2008 - Apr 2010

    Digital Marketing Manager | Consumer Product Division | Garnier & Maybelline

    L'oréal Deutschland GmbH

    Development of the online marketing department for the Garnier and Maybelline brands. Agency selection and management. Process development and establishment. Anchoring of digital marketing in the marketing mix. Responsibility for Digital Platforms, Digital Media, Content Marketing and Search Engine Marketing.

  • 3 years and 9 months, Jun 2004 - Feb 2008

    Digital Marketing Manager

    Sandoz Pharmaceuticals GmbH

  • 11 months, Jan 2003 - Nov 2003

    Trainee | Studium Diplom-Betriebswirtin (BA) | Wirtschaftsinformatik & Marketing

    EPCOS Inc. (a Siemens Company)

  • 3 years, Sep 1999 - Aug 2002

    Duales Studium | Dipl. Betriebswirtin (BA) | Wirtschaftsinformatik & Marketing

    IBM Deutschland GmbH, Berlin

Ausbildung von Verena Holzapfel

  • 3 years, Sep 1999 - Aug 2002

    Duales Studium | Dipl. Betriebswirtin (BA) | Wirtschaftsinformatik & Marketing

    Berufsakademie Berlin

    Wirtschaftsinformatik und Marketing

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    A1-A2 (Grundkenntnisse)

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