Verena Niessen

• Driving price segmentations and the development of price testing tools • User clustering • A/B Tests: pricing, discounts, billing pages • Last instance of control for price strategies in 28 countries • Implementation of special offers campaigns through different marketing channels • KPI monitoring, campaign review • CRM topics, end-to-end responsibility for several markets • Technical setup and delivery of mailings through CRM software • Preparation of new CRM concepts

• Implementation international campaigns in different affiliate networks: Zanox, Affilinet, Daisycon, TradeDoubler, Netaffiliation, Public Ideas, Tradetracker, etc. • Quality check and approval of affiliates • Partner specific analysis of profitability • Examination and optimization of the performance of marketing campaigns • Quality analysis of conversions • Monitoring of the compliance with regulations by affiliates • Support and acquisition of affiliates

Implementation of the first Corporate Social Responsability Report 2011 of AGS group.