Veronika Vasileva

• Supports the strategic planning process and business expansion in key IoT areas such as Nb-IoT and 5G • Collaborates with key internal and external stakeholders to support commercial pricing strategy and growth objectives • Manages input from leading industry analysts, for use in IoT Business planning and sales activities, e.g. competitors and M&A profiling, new technologies and innovation • Provides analysis of relevant trends within the IoT market • Employee engagement representat

• Developed a customer service policy and business process optimization strategy • Responsible for customer relations, incident- and access management of strategic European, Asian, and global business clients • Setup of operation processes for customer relationship and IT support • Implementing a strategy of moving the project activities to a line function • Actively involved in implementation of e-learning tools

• Actively involved in a project for SEO of a British e-commerce shop • Created and published marketing glossary for the annual MARCOM meeting • Executed regular web analysis and reporting • Web content management of the German and British online shops via Magento

• Migration of web content in the Infineon CMS for creation of product pages • Analysis of the relevant web content to be included in the official company product pages • Ongoing maintenance of web pages • In-depth data analysis and product pages advisory • Web content development

• Established and maintained long-term relationships with key partners and media agencies • Undertook key responsibilities for online marketing campaign management and evaluation • Responsible for the development of the corporate social media strategy • Responsible for creation and evaluation of Google display advertisement campaigns

• Implementation of mobile plans and tariffs • Administrative support and data administration • Business development support

Consumer Behaviour, Consumer Economics, Marketing, Research Methods, Entrepreneurship

Finance, Currency market; Financial analysis, Knowledge management

Marketing, Consumer Behaviour, Project Management, Entrepreneurship