Victor Gonçalves

- Incorporate artificial intelligence (AI) technologies into marketing and communication strategies to optimize decision-making processes and enhance customer engagement. - Develop and implement strategies for decarbonization initiatives, aligning the brand with sustainability goals and positioning the company as a leader in environmentally friendly practices. - Develop and execute global marketing and communication strategies to enhance business positioning and strengthen the brand.

- Identify and develop business opportunities by connecting with C-level executives of universities worldwide. - Negotiate economic and general project conditions with universities. - Collaborate with universities to generate business cases for informed decision-making. - Define relevant KPIs to measure project impact and its significance in the Group's financial results. - Serve as the single point of contact for partners throughout the entire commercial relationship with Grupo Santander.

- Implemented sales and marketing strategies to drive business growth and increase market share. - Collaborated with cross-functional teams to develop and execute targeted marketing campaigns. - Analyzed market trends and competitor activities to identify new business opportunities. - Assisted in the creation and optimization of digital marketing campaigns to generate leads and increase brand awareness. - Conducted market research and data analysis to identify customer needs and develop tailored solutions.