Victor Koltsov

Managing ERP team, responsible for the part of a B2B product dedicated to business owners and managers. Driving product vision and its implementation from discovery to delivery, supplying company with clear and transparent processes.

Responsible for development and implementation of product strategy, positioning, USP definment, UX optimization, development and testing of online educational tools, first purchase conversion (C1) & retention rates increase. Drive user research and analyze user behavior in order to inform the overall roadmap and requirements. Work closely with marketing, educational department and sales & operations to ensure delivery of high-quality product.

Joined the leading Russian EdTech company to launch and lead an educational startup inside of one of its projects Foxford.ru. The goal was to test MVP, build all processes in the project and prepare it for scaling before the high season. In the Netology Group I dived into business development and got a deep understanding of budgeting, unit economics and operations.

Initially hired as a Special Project Manager to drive company's non-standard advertising potential providing the clients with full project cycle. Since then I started to be involved into web-development and perceived that as a way to gain project management experience. Two years later I became a Project Manager responsible for a full cycle development process of main company's project habr.com focused on engagement and user care.

In close collaboration with OMD MD HQ and Intel HQ created distinct brand media strategy for Intel incl. TV, OOH and print. Led and develop digital media direction for this client by providing it with strategic and tactical media planning, competitor overviews, non-standard media projects and web-analytics. Maintained and optimized digital media campaigns. Managed digital budget to stay within annual budget targets and to maximize the return on spend.

Social Psychology