Victoria Armijo

-Operational activities in the different phases of the product life cycle of our range of products. -Support for new product launches in Measuring Tools in the segment DIY Bosch green in Europe. -Support in product communication including launch information packages, market analysis and creation of product concepts. -Organization, execution and analysis of quantitative and qualitative competitive analysis. -Monthly analyze of sales per product.

-Support in the preparation of the marketing plan for 2014 -Sales analyzes per customer, per channel and per product segment. -Preparation of presentations and communication materials to support sales -Market research and competitive analysis

Digital marketing service to El Corte Inglés, website administration and app mobile actualization CMS (Content Management System), running and launching Rich Media campaigns, banner advertising, planning and organization of television campaigns and outdoor advertising. Creation of budgets, participation in the process of attracting new customers (New Business), coordination with creative department, production department and social media, translation to English of all case studies, documents and videos.