Victoria Nikolova

Weiterbildung

> Developed a tool for measurement of promotion efficiency, liaised with international senior managers in order to create best-practice-sharing database for Key Account Managers and coordinated the technical execution > Worked alongside the Shopper Marketing and Category Management teams on developing Shopper Marketing survey > Performed market research, customers and competitors analysis in the fields of Digitalization and E-Commerce

> Performed brand & trends analysis, market research and benchmark in the new product development process and supported the project team by actively communicating with media partners and magazine editors, pitching products and preparing corporate press releases > Supported the sales force with presentations of new products and communication at POS > Developed campaign microsites and promotion materials with advertising agencies and coordinated the implementation process to ensure an appropriate delivery

> Recruited mystery shoppers for ad-hoc panel tests, dealt with deadlines and remuneration negotiations > Trained customers in persuasive argumentation and communication skills and handled with queries and complaints > Maintained the database and conducted preparatory activities for process optimization of internal workflows

International Marketing, Strategies of International Distribution

Major: Management, Innovation, Marketing Minor: Data Analysis, Quantitative Methods