Diego Spaolonzi

Relocation to Germany German language study (A1→ in Progress) AI Specialist | Alura (Distance Learning) | In Progress

- Campaign Planning & Activation: Set up and manage programmatic campaigns across DSP (DV360), translating business objectives and funnel-stage KPIs into buying strategies (RTB, PMP, PG) and audience segmentation (first-party data, lookalike, contextual) - Tracking, QA & Compliance: Parameterize URLs (UTMs), validate tag/pixel/conversion-event implementation with BI in line with GDPR requirements, coordinate with verification partners (brand safety/viewability) and execute technical QA prior to launch - Per

- Martech Stack Advisory: Analyzed enterprise client requirements to advise on data platform strategy — including DMP, Adserver and Google Marketing Platform (GMP) solutions — aligned to marketing and CRM data needs. - Platform Assessment & Vendor Evaluation: Assessed and benchmarked DMP vendors (Salesforce, Adobe, Oracle) against client use cases, evaluating costs, capabilities and implementation requirements. - Proof-of-Concept Execution & Data Governance: Executed GMP proof-of-concept projects, mapping d

- A leader in affiliate networks, driving revenue growth, attracting publishers and optimize existing accounts - Optimizing affiliate network partnerships, leveraging SSP Plataform to drive revenue and improve performance metrics - Develop and implement strategies to maximize the effectiveness of the content websites and retailer's owned media - Analyze platform data Optimize and manage ongoing campaigns - Managing the DMP to create relevant audience segments for the key industries served by the company. -

- Managed the full lifecycle of Data Management Platform (DMP) projects, from initial structuring and setup to strategic implementation for clients including Subway, Nike, and Mondelez) - Developed and executed data strategies aligned with marketing funnel objectives, including defining and optimizing target audiences to ensure alignment with campaign KPIs. - Defined and optimized target audiences and marketing objectives, ensuring alignment with campaign KPIs. - Fostered strategic partnerships with key pub

- Established & Scaled: Built a 5-person AdOps team, defining processes, controls, and implementing a campaign management system, - Managing the Ad-Ops team's daily routine and developments (Team strategy, feedbacks, process, deliverables, training and skills qualification, etc) - Manage a Supply-Side Platform to implement a yield management strategy by optimizing pricing and advertising inventory through enhanced intelligence and A/B experiments. - Campaign Mastery: Optimized advertiser campaigns, ensuri