Vijaylaxmi Sharma

At PAYBACK, I am responsible for creation and management of all digital assets (paid and owned). This includes, acquisition on web and app through social channels. Stakeholder management, which includes, partner, agency and vendor on a daily basis. I'm also responsible for Customer success on social platforms and new launches on digital with increasing focus on efficiency.

• Communications & Digital Strategy - Designed and created campaigns targeted at the customer throughout their journey – landing pages, email (drip) campaigns and more. Generating revenue for over $1.2m from 3 key products. • Content Management – Editorial planning, content development, and executing programs with content across multiple digital channels (blogs, newsletter, emails, web page content, and other marketing collateral).

Created a unified content strategy across Facebook, Twitter, Pinterest, Quora and message boards. • Developed team to manage comment marketing and content distribution on relevant and popular forums and message boards. • Pre and post campaign analysis and reporting. • Managed ASO optimisation and developed content strategy for third party downloads • Influencer mapping and blogger outreach program.

Product Management with Lean, Agile and System Design Thinking - Passed with 69% Strategic Social Media Marketing - Currently pursuing Business Analytics for Data-Driven Decision Making Driving Digital Innovation through Experimentation Platform Strategy for Business

Principles of Management Micro Economics 1 Effective Communication 1 & 2 Customer Relationship Financial Market Entrepreneurship Management International Business Portfolio Management Business Ethics Strategic Management Turnaround Management