Vinay Purohit

-> Developed Strategy, designed Roadmap for multiple Product lines -> Implemented B2C value-driven Product features -> Collaborated with the SEO team, Business team, Technical team, & UI/UX designers on a regular basis to drive and refine the Product Roadmap -> Led on Product requirements and feature specs, and helped resolve their queries, and drive Agile-based practices -> Prioritized product backlog based on a good understanding of customer needs, business objectives, and product metrics

1. Product Delivery for multiple products - preparing Product RFP documents, deciding timelines, establishing product milestones in Microsoft teamwork, and overseeing weekly client status calls with Project teams 2. Marketing Lead Conversion 3. New Analytics Product Development, Roadmap, and Execution - Managing and Planning the Product roadmap, marketing and sales strategy, product rollout and positioning plans

1. Creative solutions via the amalgamation of analytics and BI tools - Led a team of 4, comprising of analysts and Tableau experts, to create a Tableau based mini-simulator for our Loyalty client 2. Created effective user and product stories - Planned, structured, and built various product value stories, i.e., made exhaustive reports on product performance 3. Performed Customer Lifetime Value Analysis for a product line - Led an extensive project to estimate the lifetime value of an average FMCG customer

1. Was responsible for creating a formal reporting structure for a prospective client from scratch by employing various data processing tools and interacting with multiple teams including the creative team, technology team, and finance team to increase the project portfolio 2. Handled client interactions at an early career point for multiple projects and also handled communications with various functional teams to consolidate the existing reporting structures