Vinicius Geraldes

Orchestrated a cross-functional team of software engineers (front- and back-end), designers (research, usability and UX) and data analysts focused on developing the best products to change the way people look for properties in Brazil. Main responsibilities: - Increasing the exposure of the website on search engines (technical SEO improvements) - Developing functionalities to reduce the time to first lead - Analysing users behaviour and taking decisions based on data

Responsible for driving qualified traffic and generating leads to help more people find the home of their dreams and to assure good performance to clients. Managing campaigns in different channels (search, display, affiliates, retargeting, mobile and email marketing) and optimizing them to bring the best ROI to the company, through analysis along the whole funnel. Also responsible for budget management and planning/forecast of marketing investments for the next periods.

Responsible for developing and executing strategies to enhance traffic at VivaReal portals.

Responsible for sales results analysis, market potential analysis, implementation and control of trade marketing and relationship marketing programs, monitoring sales performance, development of incentives to increase sales level and profitability and ROI analysis.