Virginia Ghobrial

Developed and implemented strategies for the brands LOOK BY BIPA and BI COMFORT Created 360° campaigns with a focus on digital communication Launched an Instagram Make-up Face Filter in the scopes of an influencer campaign Creative responsibilities included overseeing photo shootings, graphic design and animation of display banners as well as copywriting print ad texts, website texts and social media captions Managed budgets

Was responsible for influencer campaigns with our biggest clients – product testing, video production, Podcasts, Events, etc Managed the Campaign Management & Support Team Designed and optimised of the Campaign Management processes

Responsible for the development and implementation of strategies for the Product Category “Home Appliances” Creation of promotion activities as well as POS material with agencies Responsible for Home Appliance budget Successfully conducted multi channel Marketing Strategies (ATL, BTL, Digital, POS etc.) incl. analyses and reportings Constructed and implemented product launch concepts incl. analyses and reportings

Successfully developed a distribution and communications strategy as well as launched Samsung’s Serif TVs in existing and new channels Monitored the Austrian TV market and derived recommendations for action Planned sales volumes and pricing of TV Models

Successfully developed a distribution and communications strategy as well as launched Samsung’s Serif TVs in existing and new channels Monitored the Austrian TV market and derived recommendations for action Planned sales volumes and pricing of TV Models

Liaised with press and media contacts Created content and maintaining the social media accounts Organized a press event

Updated and advanced the Franchise Handbooks and parts of the Franchise System Organized and prepared internal events Daily Business and various projects