Vishal Wadhwani

- Developing comprehensive brand strategies for Just Access, an NGO dedicated to promoting accessibility and inclusivity in digital platforms and services, focusing on aligning brand identity with the organisation’s mission and values - Collaborating with cross-functional teams to integrate accessibility principles into brand identity and communication

- Contributed to B2B marketing initiatives targeting independent hoteliers, supporting content and campaign execution - Worked with product and sales teams to optimise website content and FAQs based on partner feedback - Coordinated with internal stakeholders and external sales agents to improve communication and engagement - Collaborated cross-functionally to ensure consistent messaging across touchpoints

- Collaborated on curating authentic stock video content in India for global usage - Strategised video topics and optimised metadata to improve discoverability and search performance

- Led an in-house creative studio, shaping content strategy for 150+ D2C brands - Owned studio P&L and optimised resources to improve efficiency and output - Directed large-scale photo and video production for Amazon and digital platforms - Ensured consistent brand communication across markets and audiences - Collaborated cross-functionally on integrated brand and content initiatives - Led brand communications for POWRX, Hydrate, Room Dividers Now, Hamilton Hills, and G-Rack

- Managed integrated brand communication for Parachute Coconut Hair Oil (Marico), contributing to campaign strategy and execution across channels - Adapted campaign messaging across formats and audiences to ensure consistency and effectiveness across media - Active participation in qualitative and quantitative research testing across projects. - Involved in the production process of shortlisting production houses, as well as cost negotiations with procurement

- Established and led the Mumbai office, driving account growth and operational setup - Managed client relationships and delivered integrated marketing solutions across sectors - Played a key role in market launches for brands such as Gulf Pride Battery and Network18 Clients: 2-wheeler and tractor batteries for Gulf Oil, Network18 (in.com and news18.com)

- Led integrated marketing campaigns across FMCG, healthcare, and financial services - Worked with creative, planning, and procurement teams to deliver campaigns efficiently - Managed budgets and negotiated costs to optimise campaign value - Participated in qualitative and quantitative research testing across projects - Supported research and production processes, including vendor selection Clients: Zydus Wellness, Abbott Nutrition, Anchor Healthcare, Tata Docomo, UTI Mutual Fund, HSBC Asset Management

- Led account management and brand portfolios for Legrand India, Birla Shakti Cement, and VoxPop.com - Acquired new clients and contributed to agency growth - Managed end-to-end campaign execution and client relationships Clients: VoxPop.com, Legrand Switches India, Birla Shakti Cement and Godrej Properties (project).

- Managed global brands including Vaseline (Unilever), Acer, and World Gold Council - Delivered campaigns across international markets, adapting messaging for different audiences - Collaborated across the U.S., South Africa, Saudi Arabia, and Singapore - Led the Cannes-shortlisted ‘Vaseline Bat’ campaign and Excelity Global rebranding - Managed budgets, procurement, and client relationships Clients: Unilever (Vaseline), World Gold Council, Acer, Lakme, Movies Now, Excelity Global (Aon Hewitt)

- Managed brand portfolios including MAK Lubricants, Dainik Bhaskar Group, MyPopkorn, and the Reserve Bank of India - Led end-to-end campaign execution and client servicing - Contributed to agency growth through account management and revenue-driving initiatives Clients: BPCL (MAK Lubricants), Dainik Bhaskar, Reserve Bank of India, Cobra Beer, mypopkorn.com (Essel Media Group)

Viral Marketing, traffic activation and content updating on the website.

Worked as a Summer Trainee at Wunderman Thompson (formerly Rediffusion Y&R) on the advertising duties for Onida Televisions and Air Conditioners.