Vishal Wadhwani

- Developing comprehensive brand strategies for Just Access, an NGO dedicated to promoting accessibility and inclusivity in digital platforms and services, focusing on aligning brand identity with the organisation’s mission and values - Collaborating with cross-functional teams to integrate accessibility principles into brand identity and communication

- Produced organic B2B marketing content (blog posts and LinkedIn social media posts) targeting independent hoteliers - Maintained product FAQs and website content, collaborating with Product Managers and Sales Agent Specialists to integrate real-time feedback - Drove cross-functional initiatives with copy, design, sales and product teams to ensure aligned, high-impact messaging - Leveraged CRM and content tools including Salesforce, Jira, Confluence and Phrase Strings to support campaign execution

- Freelanced with Creatigo on curation of authentic stock videos in India - Responsibilities: Strategising video topics and optimizing metadata for search

- Leading the in-house studio of creative team, videographers & photographer to develop a funnel of content across top priority brands. - Leading the briefing and execution of video performance assets and listing visual assets for Amazon at scale with external vendors. - Initially joined as a Sr. Brand Lab Manager in the D2C Team before moving into the Head of Brand Studio role, handling key company brands - POWRX, Hydrate Bottles, Room Dividers Now, Hamilton Hills & G-Rack.

Managed the full portfolio for Parachute Coconut Hair Oil and its CSR initiative, overseeing campaigns from concept testing and creative briefing to final delivery. Contributed to qualitative and quantitative research, and supported production planning, vendor shortlisting, and budget negotiations. Oversaw a cumulative client business worth over €600K.

- Lead the account management team in Mumbai, reporting to the Director and Head of Strategy. - Part of the core team to set up the Mumbai office (Fisheye Creative originally Bangalore-based). Clients: 2-wheeler and tractor batteries for Gulf Oil, Network18 (in.com and news18.com - Reliance Group).

Led daily client operations and managed a team of 8 across 6 brands, overseeing client revenue of over €650K. Contributed to campaign and product concept development, supported research testing, shaped final briefs, and handled production shortlisting and cost negotiations with procurement. Clients: Zydus Wellness (Sugar Free), Abbott Nutrition (Ensure), Anchor Healthcare (Personal Wash), Tata Docomo Business Services (Enterprise Solutions), UTI Mutual Fund, HSBC Global Asset Management Company.

Leading the account management team, working closely with and reporting to the Managing Partners and the Chief Creative Officer. Clients: VoxPop.com, Legrand Switches India, Birla Shakti Cement and Godrej Properties (project).

Managed the advertising duties for clients such as Bharat Petroleum Corporation Limited (MAK Lubricants), Dainik Bhaskar (India's Largest Newspaper Group), The Reserve Bank of India, Cobra Beer, mypopkorn.com (Essel Media Group).

Viral Marketing, traffic activation and content updating on the website.

Worked as a Summer Trainee at Wunderman Thompson (formerly Rediffusion Y&R) on the advertising duties for Onida Televisions and Air Conditioners.