Viveca Järhult

As the Chief Marketing Officer at Pincho Nation, I am responsible for the overall guest experience – encompassing marketing, Food & Beverage, and concept development (including restaurant interior, atmosphere and operational flow). These areas are integrated into the Marketing department as they all directly shape the customer journey and brand perception. Together with my teams I create the commercial structures that allow the company to scale in a controlled, efficient way in new markets, while keeping fo

I was responsible for marketing strategy, PR strategy and how we as a department executed our plans within our budget as well as delivering on our KPI’s. At Mat.se we defined ourselves as a food tech company more than an online grocery store.

Kokaihop Media develops digital products for recipe inspiration and knowledge in cooking. The size of the company enabled me to work both strategically and operationally. On a strategic level I was responsible for business development, marketing and growth. On an operational level I was engaged in leading the technical development, setting and executing marketing plans and giving input for product development and sales.

As a co-founder of this app company I worked with product development, business development and the role of marketing and sales manager. Founding a start-up requires the ability to handle both long-term processes and work agile in all aspects. Pepper & Onion developed apps and digital services focused on mobile devices.