Ward van den Heuvel

• Managing campaigns across multiple advertising platforms (AdWords, Bing, LinkedIn and Facebook); • Optimizing both UX and CRO using Google Tag Manager, Analytics and Hotjar; • Provide basic SEO advice based on Page-speed metrics, SERP scrapes, Search Console and Screaming Frog; • Provide PPC training sessions to both fellow employees as well as clients; • Managing an advertising portfolio with a total annual budget north of 1 million USD; • Working with (inter)national B2B and B2C clients;

Within the Google Partners Program I was responsible for the strategic growth of Online Marketing Agencies and PPC Agencies. Daily activities included but were not limited to: • Determining objectives for new Agency AdWords customers; • Strategic management of business opportunities; • Setting up and optimize AdWords campaigns inherent to objectives; • Developing marketing and sales strategies which increased the market potential of both the client of the Agency, as well as the Agency itself.