Wenqian Tu

• Led team to identify the prospective customer and present periodic proposals on ways to improve sales and marketing process to the management • Working with team to plan promotion event with Cardiff University and South Wales University, resulted in increased awareness • Investigating customer satisfaction by using netnography and analysing main websites’ click through rate, conversion rate, bounce rate, etc.

• Using social media to market company as the biggest travel agency, intending to provide the best service in China • Promoted publicity strategies, designed hoardings, came up with slogans for different travel lines on WeChat and Weibo, and liaised with customers on social media platforms • Increased follower numbers of ‘365 travel stories’ by more than 20,000 on Weibo by creating customer reward mechanism and monitoring online customer behavior

• Assisting with end to end email campaigns to engage customers with news and relevant content over a busy summer period • Established a valuable CRM system by sending emails to clients and creating the loyalty scheme of the company • Coordinating collaboration between sales and marketing teams

• Helping with market research, competitive analysis and trend identification • Using Google Analytics to segment audience and analyse key data for marketing strategy • Helped companies with interdepartmental flow of information

Research in Strategic Marketing, Measuring Marketing Effectiveness, Strategic Marketing & International Marketing

International Trade English, Advanced English, Comprehensive English, English Interpretation, English Translation